Richlu Manufacturing, parent company of the Tough Duck brand founded in 1939, is a 100% family owned company located in Winnipeg, Canada. We have a history of building extremely durable work wear that has endured the harsh Canadian winters for decades. Our constant improvement policy encourages us to make our great products even better every single day. We are always looking for ways to improve designs, materials and production methods to ensure that our customers receive a great quality garment at a great price. We listen to our customers and pride ourselves on taking their suggestions into the designer’s studios to create innovative new products that meet the needs of each and every person that purchases one of our garments. Position Objectives Summary: The Ontario Sales Lead is a key member of the sales team and is required to maintain and grow established accounts. In addition, this role is intended to identify and establish new accounts and channels of distribution within the Ontario Market and oversee the territory for success. Key Accountabilities and

Responsibilities:
1. Achieve sales targets set out by the Sales Operations Manager 2. Perform all account management activities
• Growing market share in Ontario
• Product presentations of all new and existing items in the lines
• Account specific product knowledge sessions
• Order file management including writing orders, submitting and follow up
• Account follow-up and communication to head office, establish current accounts and channels of distribution 3. Manage underperforming accounts 4. Coordinate and attend Ontario Trade Shows 5.



Maintain a high level of competitor product and pricing knowledge and submit to head office 6. Develop solid business plans 7. Facilitate customer promotions and marketing activities 8. Provide customers with relevant market information, guidance and support throughout the program development and line review processes Additional Responsibilities / Duties:
• Arrange samples for customers and prospects
• Help expedite orders and shipments
• Act as liaison to larger national accounts headquartered in Ontario
• Maintain samples inventory Required Skills / Abilities: Strong technical literacy Required

Qualifications:
• Must be able to lift at least 40 lbs
• A valid drivers’ license Knowledge and

Experience:
• 5 or more years’ experience in business with a focus on Customer Relationship Management
• 5 or more years with a proven track record of selling into National, regional and independent accounts
• Solid understanding of the dynamics of retail, industrial, ecommerce and branded merchandise channels
• Demonstratable account planning skills
• In-depth knowledge or willing to learn and be an expert on work apparel, safety apparel, CSA specifications
• Proficient with Microsoft 365 Suite

Education:
• Post-Secondary Degree or Diploma in Sales and/or Marketing
• Or equivalent work experience Other Requirements
• Other duties as assigned Visa and Travel

Requirements:
• Extensive travel throughout the province of Ontario, including the GTA
• Travel to Head Office
• Other Travel as required (Trade shows, sales meetings, etc.)

📌 Ontario Sales Lead (Winnipeg)
🏢 Richlu Manufacturing
📍 Winnipeg