The Marketing & Communications Coordinator is responsible for planning, developing, and coordinating marketing initiatives across the Barr Group of Companies, including Gordon Barr Limited, Barr Homes, and Barr Developments.

This role will focus on strengthening the overall corporate brand, supporting individual division marketing objectives, managing digital platforms, creating engaging content, coordinating promotional activities, and increasing brand awareness across the construction, homebuilding, and property development sectors.

The successful candidate will work closely with management and staff across all divisions to identify marketing opportunities, promote company projects and achievements, and ensure a consistent, professional image across all company communications.

Key Responsibilities

1. Corporate Marketing & Branding – Barr Group of Companies

- Coordinate the corporate rebranding initiative and establish consistent branding across all divisions.
- Assist with the development of a unified corporate website featuring all companies and their services.
- Develop and maintain corporate marketing materials, templates, signage, company profiles, and branded merchandise.
- Coordinate corporate messaging, promotional materials, and company-wide communications.
- Plan and organize employee engagement activities, including golf tournaments, hockey nights, staff celebrations, appreciation events, and company functions.
- Coordinate staff apparel, promotional merchandise, corporate gifts, and branded items.
- Highlight company milestones, employee achievements, anniversaries, awards, and community involvement.

2. Barr Homes – Residential Homebuilding

- Manage the Barr Homes website, including home models, available lots, communities, promotions, and inventory updates.
- Develop and maintain social media content to increase brand awareness and generate new home sales leads.
- Create marketing materials showcasing home designs, floor plans, features, finishes, completed homes, and community amenities.
- Coordinate promotional events, including home shows, model home grand openings, community events, construction site showcases, parades, and sponsorships.
- Develop marketing campaigns to support new home sales, community launches, and available inventory.
- Coordinate photography, videos, drone footage, virtual tours, brochures, signage, digital advertising, and sales materials.
- Support the sales team with promotional campaigns, buyer information, testimonials, and community updates.

3. Gordon Barr Limited – Civil Construction

- Manage the company's website and social media presence.
- Showcase civil construction, underground services, site servicing,



infrastructure projects, equipment, and completed work.
- Coordinate project photography, drone footage, videos, progress updates, and project profiles.
- Develop marketing materials highlighting company capabilities, experience, safety, craftsmanship, and team expertise.
- Coordinate company profiles, project sheets, presentations, and business development materials.
- Support industry events, including Kingston Construction Association activities, trade shows, networking events, ribbon cuttings, and project celebrations.
- Promote employee achievements, company milestones, project awards, community involvement, and years of service.

4. Barr Developments – Multi-Residential & Commercial Development

- Develop and manage the division's digital presence and marketing materials.
- Showcase active and completed developments, including the 2980/2988 Princess Street project.
- Coordinate construction progress photography, drone footage, videos, and milestone announcements.
- Create promotional content highlighting building design, features, amenities, locations, and development opportunities.
- Coordinate project announcements, grand openings, ribbon cuttings, and community engagement initiatives.
- Prepare property brochures, project profiles, presentations, signage, and digital promotional materials.
- Support future leasing, occupancy, property promotion, and business development initiatives as required.

5. Digital Marketing & Content Creation

- Develop and maintain a coordinated marketing calendar across all divisions.
- Plan, create, and publish engaging content for websites and social media platforms.
- Coordinate photography, videography, drone footage, video editing, blogs, newsletters, and promotional campaigns.
- Work with project managers, site supervisors, sales staff, and management to identify content opportunities.
- Maintain an organized digital library of photographs, videos, logos, and marketing materials.
- Monitor website traffic, social media engagement, and marketing performance.
- Identify opportunities to improve search engine optimization (SEO), online visibility, and audience engagement.
- Coordinate external marketing agencies, photographers, printers, and other suppliers as required.

6. General Administration & Coordination





- Work collaboratively with management and staff across all divisions.
- Identify marketing opportunities and recommend new initiatives.
- Maintain consistent branding, messaging, and quality standards.
- Coordinate marketing budgets, schedules, suppliers, and project deliverables.
- Ensure websites, social media platforms, and promotional materials remain current and accurate.
- Track marketing activities and report on results.
- Ensure all marketing initiatives reflect the values and professional standards of the Barr Group of Companies.

Qualifications & Experience

- Minimum of three years' experience in marketing, communications, digital marketing, or a related field.
- Strong social media management, content creation, and written communication skills.
- Experience with graphic design, website management, and content management systems.
- Photography and video production/editing experience; drone experience is an asset.
- Strong organizational, project coordination, and event planning abilities.
- Creative thinking, initiative, attention to detail, and the ability to manage competing priorities.
- Ability to work independently while collaborating with multiple teams and departments.
- Experience in construction, real estate, homebuilding, or property development is an asset.

Overall Objective

To establish a coordinated, professional, and effective marketing presence for the Barr Group of Companies while supporting the individual marketing, sales, business development, and promotional objectives of Gordon Barr Limited, Barr Homes, and Barr Developments.

The position will help strengthen the group's corporate identity, showcase its projects and people, increase brand awareness, and support the continued growth of each division.

What We Offer

- Be trusted to make decisions—not just follow instructions.
- Join a company with more than 75 years of success and a strong reputation across Eastern Ontario.
- Competitive salary based on experience.
- Comprehensive health, dental, vision, and life insurance.
- Mileage reimbursement.
- Company events and team activities.
- Casual dress.
- Long-term career growth with a company that's continuing to expand.
- Company DPSP (Deferred Profit-Sharing Program) after 24 months of employment.

Job Type: Full-time

Pay: $68,000.00-$72,000.00 per year

Perks:

- Casual dress
- Company events
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Vision care

Ability to commute/relocate:

- Amherstview, ON: reliably commute or plan to relocate before starting work (required)

Experience:

- Marketing: 3 years (preferred)

Language:

- English (preferred)

Work Location: In person

📌 Marketing & Communications Coordinator (Amherstview)
🏢 Gordon Barr
📍 Amherstview