About TMG

TMG Industrial is a trusted supplier of industrial products, proudly offering over 700 items across diverse categories — including outdoor storage structures, machinery attachments, shop equipment, and farming and agricultural implements. As an industry leader, TMG Industrial has become one of the fastest-growing industrial brands in North America.

With nearly two decades of experience and headquartered in Richmond, BC, the company operates distribution warehouses across Canada and the United States — and is now expanding into Australia. Join us as we establish our presence down under and be part of our exciting global growth journey.

The Opportunity

We’re looking for an experienced Paid Advertising Specialist to drive customer acquisition and e-commerce growth through paid advertising and market insights.

This role focuses on paid media, market analysis, e-commerce performance, and market growth. You’ll independently plan and optimize campaigns, identify opportunities, and work with internal teams to turn insights into measurable business results.

This role is ideal for someone with strong business judgment, analytical skills, and hands-on marketing experience, who understands customer needs, sets transparent priorities, and takes ownership of both execution and results.

What You’ll Be Doing:

· Plan, manage, and optimize Google Ads and Meta Ads campaigns, with clear budgets, acquisition targets, and performance reviews.

· Analyze market demand, competitors, and customer behaviour to identify product opportunities and effective marketing approaches.





· Recommend budget and promotional priorities based on product margins, inventory, seasonality, and sales potential.

· Drive growth in the target markets through localized campaigns, website content, and dealer marketing support.

· Improve Shopify conversion performance by identifying gaps in product pages, landing pages, and the customer journey.

· Evaluate ROAS, acquisition costs, conversions, and sales results; explain performance changes and recommend next steps.

· Develop marketing plans for new products and markets, supported by research, clear objectives, and testable assumptions.

· Work with Marketing, Sales, E-commerce, and other internal teams to align campaigns, customer insights, and business priorities.

· Test ad creative, messaging, audiences, and offers; use results to guide ongoing improvements.

· Identify growth opportunities on marketplaces such as Amazon and Canadian Tire, and coordinate execution.

What You Bring:

· Bachelor’s degree in Marketing, Business, or a related field, or equivalent relevant experience.

· Fluency in English, both written and verbal.

· French language proficiency is an asset.

· At least 3 years of digital marketing or paid advertising experience, with demonstrated business results.





· Hands-on experience with Shopify and improving e-commerce conversion performance.

· Proficiency in GA4 and Microsoft Excel for analysis, reporting, and actionable recommendations.

· Proven experience independently managing Google Ads and Meta Ads campaigns and budgets.

· Strong understanding of customer acquisition, product margins, and marketing profitability.

· Ability to prioritize opportunities, manage projects independently, and follow through on results.

· Ability to translate market research and customer insights into practical marketing decisions.

· A proactive approach to identifying problems, proposing solutions, and testing new ideas.

· Strong communication and cross-functional collaboration skills, with examples of successful campaigns.

Location: 6333 Graybar Road, Richmond BC | Onsite

Work Hours: Monday to Friday, 8:30am-5:00pm

Salary Range: $65,000 to $75,000/ year

Pay: $65,000.00-$75,000.00 per year

Benefits:

- Commuter benefits
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Tuition reimbursement
- Vision care

Application question(s):

- What is the approximate monthly advertising budget you have personally managed?
- Briefly describe your hands-on experience managing paid advertising campaigns on Google Ads and/or Meta Ads.

Experience:

- Digital marketing: 3 years (required)
- Google Ads: 3 years (required)
- Shopify: 3 years (preferred)
- Paid Advertising: 3 years (required)

Work Location: In person

📌 Paid Advertising Specialist (Richmond)
🏢 TMG Industrial
📍 Richmond