Summary

We are seeking a proactive Marketing Analyst to lead market research, marketing strategy, and brand engagement across our growing portfolio of restaurant brands. Reporting directly to Ownership, this role is responsible for analyzing consumer preferences, evaluating market trends, optimizing marketing campaigns, and supporting new store development. The ideal candidate brings at least one year of hands-on marketing experience in the restaurant or hospitality sector and excels in a fast-paced, multi-brand workplace. Professional bilingual fluency in Mandarin and English is strongly preferred to support vendor collaboration and community outreach.

Responsibilities

- Market Research & Consumer Analysis: Conduct customer surveys and analyze consumer purchasing habits, dining preferences, and feedback to identify opportunities for improving marketing strategies.
- Competitive & Market Analysis: Research consumers, competitors, and local market trends to evaluate brand positioning, identify business opportunities, and optimize marketing strategies.
- Customer Experience Evaluation: Assess customer service, guest satisfaction, and restaurant environments through customer feedback, online reviews, and store-level observations.
- Campaign Execution & Analysis: Develop and evaluate multi-channel marketing campaigns, analyzing promotional effectiveness, customer engagement, and ROI to recommend improvements.
- Content Creation & Social Media: Manage social media channels (Instagram, TikTok, WeChat, Xiaohongshu/RED), creating engaging content and monitoring audience engagement and performance.
- Local Store Marketing (LSM):



Collaborate with restaurant managers to develop targeted neighborhood promotions and community engagement initiatives based on local market insights.
- New Store Development: Support new restaurant openings by researching target markets, evaluating competitive environments, and providing recommendations on launch strategies and business opportunities.
- Performance Tracking & Reporting: Analyze marketing KPIs, consumer trends, and campaign results, delivering actionable insights and strategic recommendations directly to Ownership.
- Cross-Functional Coordination: Serve as the primary marketing liaison between Ownership, store managers, external vendors, and local partners.

Qualifications

- 1+ years of professional experience in marketing, market research, or business analysis, preferably within the restaurant, food & beverage, or hospitality sector.
- Experience conducting consumer research, analyzing competitors, and evaluating marketing campaigns.
- Strong analytical skills with the ability to interpret market data and provide actionable recommendations.
- Familiarity with social media analytics, digital marketing platforms, and design tools (Canva, CapCut, or Adobe Creative Cloud).
- Bilingual proficiency in Mandarin and English (both written and verbal) is strongly preferred.
- Proven ability to manage projects independently and coordinate across multiple restaurant brands.
- Strong interpersonal communication skills to collaborate with store managers, external partners, and executive ownership.

Benefits

- Competitive salary
- Health, dental, and vision insurance coverage
- Paid time off (PTO) and company holidays
- Employee dining discounts across all restaurant locations and brands

Pay: $42,000.00 per year

Language:

- Mandarin (required)

Work Location: In person

📌 Marketing Analyst (Toronto)
🏢 Careerpedia
📍 Toronto