Job Description

Job Description

About ClearGov ClearGov is building the contemporary financial operating layer for the public sector. We help US local governments and school districts plan, budget, report, and communicate their finances with clarity and confidence. From long-term planning to financial reporting, compliance, and transparency, our platform connects the work finance teams are already doing and makes it easier to deliver for their communities. Today, more than 2,000 public sector organizations use ClearGov, and we continue to expand our platform and reach as we grow.

Our Core Values Be Clear & Credible We are authentic in our interactions, communicating with clarity, speaking with honesty, and following through with consistency. We turn transparency into our greatest competitive advantage. Be Human We are human partners to our colleagues and customers and lead with consideration and kindness
- making space for others to do the same. We turn empathy into a shared strength. Be Better Together We are committed to building an inclusive community where everyone thrives.

We share successes, support each other through challenges, and show up for our teammates the way we show up for our customers. We turn togetherness into our greatest advantage and collaboration into our greatest multiplier. Be Honourable/Honorable We are responsible to our colleagues and customers. We bring our full selves to every conversation, every project, every decision, and every relationship. We act with intention, deliver on our commitments, and lead with integrity
- even when no one is watching.

We turn honour into the foundation that powers everything we do. Be Connected We are culture builders where people are seen, welcomed, and celebrated. We show up in every interaction
- the laughs, the wins, the hard days.



We turn connection into opportunities for people to feel they belong.

What Makes You a Great Fit You take ownership and follow through You communicate clearly and effectively You're comfortable solving problems and figuring things out You learn quickly and adapt as things change You care about the team, not just your own work You bring a sense of humor and perspective to what you do About the Opportunity We're looking for a Manager, Growth & Customer Marketing to lead a team of two and own ClearGov's full-funnel growth motion — from a prospect's first touch through expansion revenue with existing customers.

You'll manage and develop a team of two: one teammate focused on inbound (SEO/AEO) and net-new ABM/ABX campaigns, the other on customer marketing for cross-sell and upsell. You inherit both with real runway to grow in scope and title as the team's results build. This is a player-coach role. You'll set the strategy, coach your team, and own the numbers — while staying hands-on with the highest-leverage campaigns and content yourself.

We need someone who is AI-forward by default: you use AI tools to move faster on content, targeting, SEO/AEO research, and reporting as a matter of course, and you build that habit into how your team works, not just how you work. You're proactive — you spot the SEO gap, the underperforming segment, or the expansion signal in the data before anyone points it out,



and you act on it.

Key Responsibilities

Team Leadership Hire (as needed), coach, and manage a team of 2 marketers — one owning acquisition (inbound/SEO/AEO, ABM/ABX), one owning customer marketing (cross-sell/upsell) — with regular 1:1s, explicit goals, and a development plan that gives each a real path to grow. Set quarterly growth marketing strategy and OKRs spanning net-current pipeline and expansion revenue; report results to marketing leadership.

Operate as a player-coach: personally lead ClearGov's highest-priority campaigns and strategic accounts while delegating day-to-day execution to your team. Proactively surface and act on growth opportunities across the funnel — SEO/AEO gaps, underperforming ABM segments, expansion or churn-risk signals in customer health data — rather than waiting for them to be flagged.

Acquisition & Demand Generation Own ClearGov's inbound strategy — SEO and AEO (optimizing for AI answer engines like ChatGPT, Perplexity, and Google AI Overviews, in addition to traditional search) — to grow organic visibility and traffic. Build and run ABM/ABX programs for net-new prospects, coordinating email, webinars, social, and content into unified account-based campaigns. Partner with Sales to align target account lists, campaign timing, and lead hand-off criteria for ABM-sourced pipeline.

Customer Marketing Own the full post-sale marketing motion — customer touchpoints (newsletter, product launch announcements, webinars), in-app announcements, and expansion/cross-sell campaigns from audience segmentation through performance measurement. Build and manage ClearGov's customer reference and advocacy program; lead the creation of case studies, vide

📌 Manager, Growth (Toronto)
🏢 ClearGov
📍 Toronto