About Extra Sauce: Extra Sauce Agency helps B2B software companies turn their executives into trusted category voices and build content engines that create demand, trust, and pipeline. We work with companies in complex markets where buyers are skeptical, technical, and overwhelmed by generic content. Our work combines founder-led content, executive thought leadership, audience research, narrative strategy, and content-led GTM systems. We’re a revenue agency, not a content agency. Every piece of content we make has a job to do in the pipeline. The Role: You’d lead content strategy for our client accounts. You’ll build content engines on LinkedIn and YouTube first, with a consistent distribution standard across every other channel. Each engine supports the full funnel, from first touch to closed deal. You’ll set the creative direction for each brand, turn executives into voices their buyers seek out, and use data to prove what’s working. You’ll use AI in the backend to speed up distribution, analytics, and reporting, so the team spends its time on work that moves the needle. This role takes over client strategy from our founder. We’re looking for someone with both taste and systems. You can see what makes a brand different, and you can build the machine that shows it every week. Experience Required:
• 3+ years leading content strategy for B2B SaaS brands or executives
• You are an individual contributor to content engines on LinkedIn and YouTube that grew audience and pipeline, and you have the numbers to show it
• Robust taste and creative direction. You can find a brand’s DNA and make every asset feel like it belongs to them
• Deep understanding of thought leadership & personal branding. You know how to turn a C-suite executive’s expertise into insightful, binge-worthy content
• You understand how content drives revenue and how content operates in the dark funnel




• You run A/B tests and content experiments, and you make decisions from the data
• You use AI tools to build workflows for distribution, analytics, and reporting
• You understand go-to-market strategy and how marketing and sales work together
• You can explain strategy, results, and next steps to stakeholders in plain language
• You are a STRONG copywriter and editor
• Strong understanding of how to leverage social media paid advertising with strong organic creative. Role Expectations:
• Lead content strategy for B2B SaaS client accounts & lead the team on the accounts
• Build thought leadership programs for C-suite teams: podcast programs, webinar programs, LinkedIn ghostwriting, YouTube series, etc.
• Build and run content engines on LinkedIn and YouTube, plus a consistent distribution standard across other channels
• Map content to every stage of the funnel: awareness, consideration, sales enablement, and retention
• Set creative direction for each brand and keep voice and visuals consistent across every asset
• Design and run content experiments, read the results, and decide what to double down on and what to kill
• Build AI-assisted systems that cut the time spent on distribution, analytics, and reporting
• Tie content performance to pipeline and revenue, and report it to clients in plain terms
• Lead the creative team (copywriters, designers, video editors, social media manager) with clear briefs and feedback
• Run client strategy calls and keep stakeholders aligned on priorities, progress, and next steps
• Work with our outbound team so content supports active deals Compensation:
• Type: Contract / freelance
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Location:
Canada/US preferred; open to remote candidates who can work EST business hours
• Hours: ~10hrs/week to start We will ask for your resume, your portfolio, and one specific example of a content engine you built that you can tie to pipeline or revenue during this hiring process

📌 Senior Content Strategist,B SaaS (Canada)
🏢 Extra Sauce Agency
📍 Canada