Job Description Coordinator, PAMA Marketing

Corporate Services - PAMA

Status:

(1) Contract Full Time - Up to 12 Months

Hiring Range:

$75,696- $85,159 plus comprehensive benefits

Work mode:

Hybrid* see below for more details about this work mode.

Location: 9 Wellington Street, PAMA

Hours of work: 35 hours per week

Who we are:

Responsible for the coordination and implementation of PAMA’s marketing strategies, including advertising and promotion, media relations and social media platforms.

What you will do in this role:

Coordinate, implement and evaluate marketing tactics

Provide advice and suggestions for the Marketing Strategy to improve the reach of initiatives, visitor services and revenue streams at PAMA.

Assist in developing annual plans for marketing program delivery, including advertising plan, distribution plan, social media plan, web plan, evaluation metrics, e-newsletters plan, production schedules

Ensure the PAMA brand is consistently incorporated and delivers the brand promise.

Coordinate PAMA’s advertising and media relations programs

Coordinate production of seasonal and yearly marketing publications

Coordinate annual distribution plan for all PAMA marketing collateral (e.g. brochures, flyers, newsletters, post cards etc.) and refine as required.

Coordinate new web content, web content review and updates.

Responsible for creating social media content and PAMA brand content for publication.

Plan, organize, implement and analyze audience research, evaluation and measurement of tactics.

Evaluate PAMA’s marketing activities and implement improvements in process

Create correspondence, reports, letters, ad copy,



brochure copy, web content and PAMA Brand content for partner publications

Develop and maintain collaborative internal and external relationships with media, press, vendors and related contacts

What the role requires:

College diploma in marketing, marketing communications, advertising or business administration combined with a minimum of three years of marketing experience in a corporate, non-profit or arts and heritage environment or an equivalent combination of experience and education

General knowledge of the arts, culture, tourism and/or museum sectors

Strong knowledge of and experience with practical applications of social media tools (Instagram, Facebook, YouTube) and digital media applications to achieve marketing objectives

Experience with media buying

Knowledge of marketing theory and principles and marketing measurement techniques

Excellent market research and analysis competencies

Excellent knowledge of and experience with advertising, sales promotion, and event marketing

Good knowledge in the areas of public relations and media relations

Solid understanding of effective online writing techniques and fundamentals

Proficiency in web content management software





Excellent knowledge of social media platforms; Adobe Suite including Illustrator and Photoshop; Canva

Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.

Skills/Abilities :

Excellent organization and time management skills

Strategic thinking ability

Excellent writing, verbal and presentation skills

Solid relationship building skills; influencing and interpersonal skills

Ability to work some evenings and weekends

Ability to travel and access to reliable transportation

Join us—be bold, think big, and help shape a better tomorrow.

Perks That Make Work Fun (and Your Life Easier)

At Peel Region, we believe in taking care of you. Here's what you'll enjoy when you join our team:

Top-Notch Benefits:

Comprehensive Health, Dental, and Vision plan (yes, even psychological health coverage) — starting on your very first day

OMERS Pension Plan:

Voluntary enrolment to help secure your future with peace of mind.

Vacation Time That Grows:

Start with 3 weeks of vacation per year— because work-life balance is significant

Personal Days Just for You:

Enjoy 3 paid personal days and floating holidays to recharge whenever you need.

Wellness First:

Flexible hours to fit your lifestyle and prioritize your health and well-being.

Performance Pays Off:

Annual performance reviews with merit increases — your hard work is recognized and rewarded

Supportive, Respectful Culture:

Work in an environment where leadership truly cares and inclusivity is celebrated.

Learning & Growth:

Access to tuition reimbursement and tons of development resources to keep you gro

📌 Coordinator, PAMA Marketing (Winnipeg)
🏢 Region of Peel
📍 Winnipeg