Job Description What is the opportunity? The RBC Direct Investing Acquisition & Growth Marketing team is seeking an innovative, bold-thinking, results-driven Manager, Growth Marketing & Always-On, to support the development and execution of always-on customer acquisition strategy, driving scalable growth and sustained account activation. The ideal candidate is passionate about driving maximum profitable acquisition while maintaining strategic clarity on long term growth.

The Manager is a dynamic marketing professional who is data-obsessed and focused on collaborating on new growth opportunities. This innovative, bold thinker lives at the intersection of creativity and performance and is not afraid to challenge the status quo.

What will you do?

Support go-to-market strategy and execution for always-on campaigns, translating strategic objectives into tactical campaigns and measurable outcomes

Lead cross-functional orchestration with targeted owned-channels marketing, while supporting performance marketing initiatives to drive sustained customer and account acquisition

Collaborate with the Director of Marketing for Acquisition and Always-On and fellow managers to address execution gaps, identify growth opportunities, and recommend strategic refinements

Develop and optimize always-on campaign performance through testing, data-driven insights, and continuous improvement across paid media, organic, and owned channels

Drive a deep understanding of RBC Direct Investing’s market positioning, product offerings, and competitive landscape, translating value propositions into client-centric messaging

Support macro, category, and consumer trend analysis to inform strategy and identify innovative acquisition and engagement opportunities





Navigate complexity through collaborative working relationships with key stakeholders across management levels, including internal and external partners from strategy development through execution

Contribute to a high-performing team by fostering a culture with a growth mindset, passion for creativity and bold thinking, experimentation, solution orientation, and intrinsic curiosity

What do you need to succeed? Must-have

2-3+ years of integrated acquisition marketing experience with a background in digital marketing, financial services, or related industries, demonstrating a personal passion for customer acquisition strategy

Demonstrated ability in driving data-driven acquisition performance and exceeding business targets, with hands‑on experience in digital, mobile, social, and CRM channels

Proven ability to work collaboratively across multiple cross-functional teams and matrix organizations while adapting and thriving in a rapidly evolving, agile environment

Demonstrated track record of strategic thinking ("why" in addition to "what"), with solid client focus and the ability to influence across a complex organization

Excellent storytelling, communication,



and interpersonal skills with a passion for innovation and challenging the status quo; skilled in stakeholder management and building buy-in through influence and collaboration

Nice-to-have

MBA and/or marketing certifications

Experience with marketing automation platforms or marketing analytics tools

What’s in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We operate collaboratively in an office environment where we are onsite 4 days per week. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

Excellent exposure to communicate with various business partners and stakeholders

Opportunity to obtain hands-on experience throughout your role

Working with an exciting, close-knit, supportive & dynamic group

Opportunity to collaborate with other business segments within RBC

Access to top tier learning resources to help shape your professional career

Excellent career development and progression opportunities

A comprehensive Total Rewards Program including bonuses and flexible benefits

Competitive compensation

“Best in Class” Employee Recognition Program

Job Skills Acquisitions, Communication, Creativity, Cross Promotions, Customer Acquisition Strategy, Customer Behavior, Direct Investments, Growth Marketing, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Marketing Strategies, Product Marketing, Product Marketing Sales, Product Services

Additional Job Details Address RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City Toronto

Country Canada

Work hours/week 37.5

Employment Type Full time

📌 Manager, Growth Marketing (Winnipeg)
🏢 RBC
📍 Winnipeg