We are TRADER, a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca , AutoSync , Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence.

As part of AutoScout24 group , Europe's largest online car marketplace, we're shaping the future of automotive retail in Canada and beyond.

About the team

The Central Analytics team is the companywide source of truth for management reporting and KPI definitions. The team builds and operates dashboards, datasets, and recurring processes that enable data driven decisions across Marketing, Product, Finance, and Strategy. This full time position is located in Toronto.

Role summary

Key responsibilities

- Establish and implement best practices for Core KPI reporting for AutoTrader Canada Marketplace, including governance, change management, lineage, and observability.
- Act as the single point of accountability for Core KPI definitions, sources, and the published source of truth, and coordinate cross functional alignment across business stakeholders, legal, and operations.
- Translate business requirements into technical specifications for data modelling teams, ensuring semantic models reflect agreed definitions and sources.
- Own delivery of data products that report Core KPIs, including datasets, ETL/ELT pipelines, semantic layers, dashboards, and automated reports.
- Serve as the interface between business stakeholders and data engineers, tracking experts, and platform teams to ensure correct instrumentation, campaign structures, and UTM standards.
- Collaborate with the AS24 Marketing Analytics team to align measurement approaches, share best practices,



and co own cross company marketing analyses and deep dives.
- Conduct deep dive analyses and driver work to diagnose performance, quantify levers, and produce clear recommendations for product, marketing, and commercial teams.
- Produce executive quality storytelling and present findings to senior leadership and stakeholders, tailoring communications to business and technical audiences.

You come with

- A degree in marketing analytics, economics, data science, statistics, or a related field, with several years of experience in marketing analytics, growth analytics, digital marketing measurement, or data driven consulting. - Proven experience owning KPI definitions, governance, and end to end reporting in a marketplace or B2C environment.
- Strong domain knowledge of marketing analytics, campaign measurement, attribution, and lifecycle metrics.
- Evidence of acting as the bridge between business stakeholders and technical teams to translate requirements into data models and production reports.
- Hands on expertise in SQL and analytic engineering tools such as dbt and orchestration tools.
- Experience with cloud data warehouses such as BigQuery, Redshift, or Snowflake.




- Significant experience building semantic models and dashboards in BI tools such as Amazon QuickSight or Tableau, with an emphasis on data storytelling.
- Practical experience in instrumentation governance, UTM conventions, and working with tracking specialists or MMPs.
- Ability to design and evaluate experiments, incrementality tests, or uplift studies.
- Strong stakeholder management and influencing skills, with experience presenting to senior and executive audiences.
- Fluency in English.

The base salary range for this position is CAD $90k - $120k.

This range reflects the expected compensation at the time of posting. The final offer may vary and can be higher based on relevant skills, experience, location, and market conditions. Based on the role the total rewards package may also include benefits, bonus, and other employee offerings.

What's in it for you

We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

Benefits from Day 1

- Gym discounts
- Employee and Family Assistance program
- Virtual wellness events
- Conferences & training budget
- Regular internal training programs

Financial planning

- Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.

Market-competitive salary

- Annual bonus structure
- 3% CPP matching
- Use of Artificial Intelligence in Hiring: We use artificial intelligence ("AI") in our hiring process, including to screen, assess, or select applicants for this position.
- Vacancy Status: This job posting is for an existing vacancy.

📌 Data Analyst - Central Analytics (Toronto)
🏢 AutoTrader.ca
📍 Toronto