About the job Digital Marketing
- Lead Generation Manager Build the Revenue Engine Behind a Global Industrial Brand Generating leads is easy. Building a system that consistently turns technical interest into qualified opportunities, quoting activity, and revenue growth is much harder. That's exactly what they're looking for. Our client is seeking a hands‑on Digital Marketing
- Lead Generation Manager to own and optimize the connection between marketing, sales, engineering, and revenue generation. This is an opportunity for a marketing professional who enjoys building systems, improving accountability, and creating measurable business impact—not simply launching campaigns and reporting on clicks. If you're passionate about revenue marketing, HubSpot, sales alignment, and transforming data into growth, this role offers the chance to make a significant impact within a growing industrial manufacturing company. Why This Opportunity Matters At our client's, marketing is expected to contribute directly to business growth. They're looking for someone who can create a structured and measurable demand generation engine that moves prospects through the entire customer journey—from initial awareness to qualified opportunity, quoting activity, and recurring revenue. You'll work closely with Sales, Application Engineering, Design Engineering, and Leadership to ensure every qualified opportunity receives the attention, follow-up, and support required to generate commercial results. This role is ideal for someone who wants ownership, visibility, and the opportunity to directly influence company growth. About Our Client Our client designs and manufactures high-performance mixers and agitators used in industrial process applications around the world. Our customers operate in industries including energy, chemicals, water treatment, mining,



and natural resources. What differentiates us is not simply our equipment—it's our ability to understand customer processes and deliver engineered solutions that improve operational performance and create measurable value. As they continue to grow, they are investing in the systems, processes, and talent needed to strengthen our market presence and accelerate revenue growth. What You'll Lead As Digital Marketing
- Lead Generation Manager, you'll take ownership of the company's inbound demand generation and revenue marketing systems. Your focus will include:
- Building and optimizing a scalable inbound lead generation engine
- Managing and enhancing the HubSpot Marketing Hub and Sales Hub
- Improving lead flow, lifecycle management, and lead quality
- Supporting quoting activity through better lead nurturing and sales alignment
- Reactivating dormant accounts and strengthening recurring customer revenue
- Creating dashboards, reporting systems, and revenue visibility for leadership
- Managing external marketing agencies and technology vendors
- Establishing accountability and performance measurement across campaigns and initiatives You'll also play a key role in improving communication and collaboration between Marketing, Sales, Application Engineering, Design Engineering, and Leadership teams. What Success Looks Like In this role, success is measured by outcomes—not activity.



You'll know you're making an impact when:
- Marketing-qualified leads consistently convert into sales opportunities
- Lead response times improve
- Quote activity increases from qualified opportunities
- HubSpot data becomes cleaner, more reliable, and more actionable
- Recurring customer revenue grows through account engagement initiatives
- Sales teams demonstrate stronger follow-up discipline
- Leadership gains clear visibility into pipeline and revenue performance
- Marketing investments generate measurable business results Requirements Required
- 5+ years of experience in Demand Generation, Revenue Marketing, Marketing Operations, Sales Operations, or Revenue Operations
- Advanced hands‑on experience with HubSpot Marketing Hub and Sales Hub
- HubSpot implementation and optimization experience
- Experience developing email campaigns, nurture programs, lead scoring systems, segmentation strategies, and marketing automation workflows
- Experience managing MQL-to-SQL conversion processes in a B2B environment
- Solid CRM management, reporting, and analytics capabilities
- Excellent communication and stakeholder management skills Preferred
- Experience in industrial manufacturing, engineered products, OEM, process equipment, or technical B2B environments
- Experience integrating HubSpot with ERP systems, quoting tools, or sales automation platforms
- Account-Based Marketing (ABM) experience
- Experience reactivating dormant accounts and driving recurring revenue growth
- Experience leading inside sales teams or supporting sales operations
- Experience leveraging AI tools to improve marketing execution, CRM quality, or sales productivity
- Vendor management experience with agencies and exter

📌 Digital Marketing (Richmond)
🏢 Whitecollars
📍 Richmond