Lead marketing strategy and commercialization at National Bank through client insights, growth planning, and cross-functional influence in a hybrid workplace.

As a Senior Expert, you will guide marketing and growth strategies across Product, Client Strategy, Marketing, CRM, NBA, digital channels, and business lines. Your expertise will clarify markets, client behaviours, competitors, and value creation drivers. You will shape priority initiatives and integrated launches.

Key Responsibilities:

- Define objectives, target clients, indicators, and launch approaches
- Identify growth, acquisition, loyalty, and engagement opportunities
- Develop value propositions and strategic offer positioning
- Advise leaders on priorities, roadmaps, and investments




- Analyze performance and recommend marketing adjustments

Requirements:

- Bachelor’s degree in business, marketing, economics, or related field
- At least 15 years of relevant experience
- In-depth marketing, growth, product, or market development experience
- Experience influencing managers, executives, or vice-presidents
- French and English language proficiency

Bring marketing strategy, leadership, influencing, and stakeholder management expertise to advance National Bank’s growth initiatives and client engagement.

📌 Senior Marketing Strategy Leader (Canada)
🏢 National Bank of Canada
📍 Canada