The Associate Director, Performance is a strategic leader who provides integrated digital media expertise and data-driven recommendations while managing a team of digital specialists across search, social, and programmatic channels. Managing either a complex multi-line-of-business client or multiple client accounts, this role strengthens client relationships by applying performance marketing expertise to drive measurable results and ensure clients remain current with industry best practices.
The Associate Director will drive performance strategy across teams and clients, ensuring all digital recommendations are strategically integrated and that teams collaborate cohesively in support of business objectives. This role requires deep expertise in digital marketing channels and a comprehensive understanding of how performance marketing integrates with and influences broader marketing initiatives.
Strategic & Planning
- Develop and execute performance marketing strategies across digital channels
- Lead campaign planning and optimization initiatives
- Collaborate with clients to establish KPIs and performance targets
- Conduct market analysis and competitive research to identify opportunities
Campaign Management
- Oversee day-to-day management of performance marketing campaigns
- Monitor campaign performance metrics and ROI continuously
- Optimize bidding strategies across paid search, social, and display channels
- A/B test creative, messaging, and targeting approaches
- Manage campaign budgets and ensure productive spending
Team Leadership
- Mentor and supervise junior team members and coordinators
- Assign tasks and manage workflow within the performance team
- Provide guidance on best practices and campaign optimization techniques
- Conduct performance reviews and provide constructive feedback
Client Management
- Serve as key client contact for performance marketing initiatives
- Present campaign insights, recommendations, and results to clients
- Address client concerns and implement requested optimizations
- Build and maintain strong client relationships
Analytics & Reporting
- Create comprehensive performance reports and dashboards
- Analyze data to identify trends, patterns, and optimization opportunities
- Present findings and strategic recommendations to stakeholders
- Implement tracking and measurement frameworks
Cross-Functional Collaboration
- Work with creative, media planning, and
📌 Performance Associate Director (Toronto)
🏢 PHD
📍 Toronto
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