Shape Bizzabo’s Event Experience OS story through positioning, messaging, and AI-native workflows across enterprise event marketing. This lead role is based on owning strategic product marketing scope.

As Product Marketing Lead, you will guide launches, competitive strategy, sales enablement, and analyst relations. You will partner across Product, Sales, Account Management, and Marketing while reporting to Bizzabo’s Co-founder and CMO. Your work will clarify agentic capabilities for organizers, attendees, and sponsors, strengthen competitive wins, and support customer adoption.

Key Responsibilities

Own positioning and messaging for the Event Experience OS

Run launches, including narratives, plans, readiness, and communications

Build competitive intelligence, battlecards,



and objection handling

Create field narratives, demos, one-pagers, and RFP content

Lead analyst relations, customer proof, and adoption programs

Requirements

5+ years of B2B SaaS product marketing experience

Experience selling to mid-market and enterprise buyers

Hands-on Claude, Claude Cowork, or similar agentic tools

Analyst relations experience with Forrester or Gartner preferred

Fluency with Salesforce, HubSpot, and Gong

Bring explicit writing, competitive judgment, and AI-enabled product marketing expertise to Bizzabo’s enterprise event platform.

📌 Bizzabo Product Marketing Lead (Winnipeg)
🏢 Bizzabo
📍 Winnipeg