Analyze market dynamics for Chevrolet Crossovers as a hybrid Marketing Segment Manager reporting to Oshawa or Markham at least three times weekly.

Reporting to the National Marketing Manager, you will coordinate strategic plans across Chevrolet’s internal combustion engine and electric vehicle portfolios. The role supports brand targets, vehicle management, product programs, and Canadian positioning. Success requires marketing analysis, collaboration, and concise recommendations.

Key Responsibilities

Develop comprehensive marketing plans with advertising and communications teams

Analyze incentives, pricing, packaging, competition, and market dynamics

Coordinate showroom alignment with Cadillac, Chevrolet, Buick, and GMC counterparts

Support product launches,



media content, and Media Ride & Drives

Present retail incentive plans during monthly retail planning

Requirements

Post-secondary education required

Five or more years of relevant experience

Solid communication, collaboration, organization, and analytical skills

Leadership, influence, and management capability

Excel and PowerPoint proficiency with willingness to travel

Apply Chevrolet Crossovers marketing expertise, analytical strength, and collaboration skills across General Motors’ Canadian brand portfolio.

📌 Chevrolet Crossovers Marketing Manager (Winnipeg)
🏢 General Motors
📍 Winnipeg