Drive undergraduate recruitment through CRM email marketing and audience segmentation at UBC Vancouver, with a hybrid work arrangement eligible position.

The Content and Communications Specialist develops and optimizes campaigns supporting prospective students across their recruitment lifecycle. You will plan nurture journeys, create digital content, and measure engagement through email, SMS, and CRM channels. The work supports recruitment teams serving UBC’s Vancouver and Okanagan campuses.

Key Responsibilities

Develop strategic email marketing and communications campaign plans

Schedule and execute lifecycle, promotional, and transactional emails

Identify audience segments and maintain accurate campaign workflows

Create HTML email templates, visual assets,



and calls-to-action

Analyze campaign metrics and recommend performance improvements

Requirements

Undergraduate degree in a relevant academic discipline

Minimum three years of related experience or equivalent

Experience with CRM systems and marketing automation tools

Solid email marketing, analytics, and written communication skills

Knowledge of HTML5, CSS, JavaScript, or authoring tools

Apply CRM strategy, email content, segmentation, and analytics to strengthen prospective student engagement across UBC recruitment campaigns.

📌 CRM Email Marketing Specialist (Winnipeg)
🏢 University of British Columbia
📍 Winnipeg