We’re looking for a hands-on Senior Digital Marketing Manager to drive high-quality lead generation campaigns. You’ll manage paid acquisition channels, optimize performance, and use data to improve lead volume, quality, and return on marketing spend. This position will lead the team’s digital marketing strategy, setting priorities and guiding execution to achieve growth goals.

This is an in-person role at our office in Victoria, BC. This role blends campaign execution, analysis, partner communication, testing, and reporting, with a focus on scaling profitable lead generation programs. Plan, launch, and optimize lead generation campaigns across paid search, paid social, native, display, and other digital channels.

Track performance against lead volume, cost per lead, conversion rate, lead quality, and return on ad spend goals. Use data to identify trends, troubleshoot performance issues, and recommend optimizations. Test landing pages, ad copy, targeting, call flows, traffic sources, and creative to improve results.

Drive growth across all stages of the marketing funnel: awareness, conversion, retention, referrals. Share clear reporting, insights, risks, and recommended next steps. Hands-on experience managing paid acquisition campaigns and optimizing lead quality, volume, and cost efficiency.

Solid analytical skills and the ability to turn campaign data into clear actions. Hands-on experience with digital ads and relevant platforms such as Google Ads, Microsoft Ads, Meta Ads Manager, Google Analytics, CRM platforms, or call tracking platforms.

Background in media buying and performance marketing.





Experience with CPA networks.

Experience working with affiliates, publisher networks, lead buyers, or marketplace-style businesses. Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community. Join forces with our diverse Global Community and connect with team members from all over the world.

Enjoy delectable, complimentary lunches, and participate in exciting team events in-office Buyerlink perfectly matches businesses to consumers at the moment of intent, delivering performance-based marketing across any industry. From leading the market in new car sales to powering demand for home services nationwide, Buyerlink scales with what businesses need. As a One Planet Group company, Buyerlink proves that business success and the betterment of humanity advance together.

The types of Personal Information we may collect (directly from you or from Third Party-sources) and our privacy practices depend on the nature of the relationship you have with Buyerlink and the requirements of applicable law. As part of our recruitment process, certain roles at Buyerlink may include a technical or skills-based assessment administered through an approved third-party provider. In some cases, and only with your explicit consent at the time of testing, AI-based proctoring or monitoring (such as webcam, screen activity, or behavioral signals) may be used to help maintain assessment integrity.

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📌 Digital Marketing Senior Manager - Remote (Victoria)
🏢 BuyerLink
📍 Victoria