Position Summary The Director of Marketing will build and lead the marketing function for a rapidly growing, private equity-backed boiler and mechanical services platform operating across North America.

This is a hands-on, individual contributor role responsible for both strategy and execution—from defining the brand and demand engine to directly building campaigns, tools, and content that drive measurable growth.

The ideal candidate combines industrial/services marketing expertise, strong commercial instincts, and the ability to operate with pace, accountability, and limited infrastructure in a scaling environment.

Key Responsibilities Develop and execute a marketing strategy aligned to aggressive organic growth targets

Partner with CEO, COO, and business leaders to support: Regional growth priorities

New service line expansion

Cross-sell across installed base Translate commercial objectives into transparent demand generation plans

Demand Generation (Primary Focus) Build and execute multi-channel demand generation programs: Digital (SEO, SEM, paid media)

Field marketing / regional campaigns

Email and lifecycle marketing Drive qualified lead generation for: Service contracts

Emergency/repair work

Rentals and parts Establish and track pipeline contribution and ROI metrics

Sales Enablement Partner closely with Sales and Business Development teams to: Develop sales collateral, pitch decks, and case studies

Improve win rates and sales cycle efficiency

Standardize messaging across regions

Build tools that enable local teams to execute consistently Brand & Positioning Define and elevate a consistent North American brand across legacy and acquired businesses

Position the company as a trusted, technical partner in boiler and mechanical services

Ensure brand consistency across: Website(s)

Proposals

Field materials

Digital presence Digital & Infrastructure Build-Out Own and optimize the company’s digital ecosystem:



Website strategy and performance

CRM and marketing automation (in partnership with IT/Sales)

Implement scalable tools and processes appropriate for a PE-backed platform M&A; Integration Support Support marketing integration of acquisitions, including: Brand alignment decisions (house of brands vs. single brand)

Website and collateral integration

Customer communication strategies Ensure acquired businesses are quickly integrated into growth engine

Performance & Analytics Establish a metrics-driven marketing function, including: Cost per lead / acquisition

Marketing-sourced pipeline

Conversion rates by channel Provide regular reporting to executive team and PE sponsors as needed

Qualifications Experience 8–12+ years of marketing experience, with strong preference for: Industrial, field service, or B2B services environments

Multi-location or distributed operations

Experience in a high-growth and/or private equity-backed company strongly preferred Proven success building demand generation engines with measurable ROI

Capabilities Player-coach mindset (willing to execute directly, not just delegate)

Strong commercial acumen and ability to align with revenue goals

Experience supporting sales-led organizations

Ability to operate with ambiguity and speed in a scaling environment

Strong project management and prioritization skills

Technical Skills Digital marketing (SEO/SEM, paid media, analytics)

CRM and marketing automation platforms (e.g., Salesforce, HubSpot)

Content development and campaign execution





Data-driven decision making

Success Profile This individual will succeed if they:

Build a repeatable demand engine that drives measurable revenue growth

Enable the sales team to close more business, faster

Bring structure and discipline to marketing without slowing the business

Effectively balance strategy and hands-on execution

Scale marketing capabilities in line with the company’s M&A-driven; expansion

Working Conditions This role requires regular travel (up to 25%) to various U.S. and Canadian locations.

This role will be remote with a requirement to attend in person on site monthly.

Benefits 401(k)

Dental insurance

Employee assistance program

Health insurance

Life insurance

Paid time off

Vision insurance

Company Overview The Company provides best-in-class parts and 24/7 service support delivered via highly trained technicians and manages a fleet of unique rental equipment to serve temporary or emergency needs. The product portfolio is primarily used for industrial, commercial and institutional applications across North America. Thermogenics is a leading manufacturer of coiled tube steam, hot water and thermal fluid boilers and related equipment.

With its comprehensive product and service offering, Thermogenics functions as a one-stop shop for all of its customers’ most complex steam and heating requirements.

The Company operates from its head office in Aurora, ON and maintains sales and service operations in Apache Junction, AZ, Cincinnati, OH, Greensboro, NC, Hartford, CT, Louisville, KY, Jacksonville, FL, Las Vegas, NV, Orlando, FL, Ottawa, ON, Red Deer, AB and Sioux City, IA,

Pay: $177,000.00-$205,000.00 per year

Benefits Dental care

Disability insurance

Employee assistance program

Life insurance

Paid time off

RRSP match

Vision care

Work from home

Work Location Remote

📌 Director, Marketing (Aurora)
🏢 Talantir
📍 Aurora