Lead digital advertising products at CBC/Radio-Canada, using advertising expertise and audience activation strategy in a hybrid work model. Shape monetization experiences across platforms.

As Director of Digital Products, Ad Experiences and Audience Activation, you will guide product direction within Digital Media. You will align product roadmaps with Media Solutions priorities, audience needs, market trends, and technology. You will also support audience segmentation and monetization data strategy.

Key Responsibilities

Lead monetization products from testing through discovery and delivery

Develop strategic roadmaps aligned with Media Solutions priorities

Enable ad format and ad technology evolution

Coach product managers, data analysts,



and data experts

Coordinate product teams and stakeholder collaboration

Requirements

Five to seven years of progressive media leadership

Deep expertise in advertising and digital transformation

Knowledge of multi-platform consumer behaviour

Exceptional communication and presentation skills

French and English bilingual proficiency highly desirable

Guide CBC/Radio-Canada’s digital advertising evolution through product leadership, audience activation, monetization strategy, and stakeholder alignment.

📌 Director of Digital Ad Products (Winnipeg)
🏢 CBC / Radio-Canada
📍 Winnipeg