Ecommerce Account Strategist

Canada – Remote, United States – Remote

Sail Away Media is a TikTok-first performance marketing agency that helps brands scale on TikTok Shop, TikTok Ads, Meta Ads, and creator/affiliate marketing. We combine strategic account ownership, data-driven media buying, and creative production to turn content into measurable revenue for our clients.

We sit at the intersection of e-commerce, content, and social media. Our job isn't just to make great content or run profitable ads, it's to merge the two into a scalable system that grows brands on TikTok and beyond.

Responsibilities

1. Client Strategy & Growth

- Develop holistic e-commerce growth strategies and work with various departments across paid, organic, creator and affiliate channels.
- Own the end-to-end strategy for your portfolio of clients, from TikTok Shop growth strategy to product selection to campaign planning
- Develop growth plans and align them with GMV, contribution margin, and brand goals
- Lead client calls and quarterly reviews; communicate results with clarity and confidence
- Connect marketing activity to broader business objectives including revenue, profitability, customer acquisition, retention and LTV.
- Analyze business and marketing performance to identify opportunities (creator programs, promotions, partnerships), challenges and areas for growth.
- Build strategic roadmaps, testing plans and channel recommendations.

2. Account Communication & Relationship Management

- Serve as the main point of contact for assigned client accounts
- Keep clients informed, never surprised,



recap meetings, flag risks, and document decisions
- Translate client feedback into clear actions and manage expectations with honesty and professionalism
- Protect client trust through confidentiality and consistent follow-through

3. Execution Oversight

- Manage day-to-day workflow by collaborating across various departments such as creator, creative, and media buying teams
- Set clear expectations and priorities; monitor project timelines and reporting
- Ensure all deliverables meet quality and timeliness standards; resolve blockers quickly
- Escalate structural or recurring issues to leadership when patterns emerge
- Contribute ideas for process and system improvements to leadership

4. Performance & Reporting

- Own performance results across TikTok Shop, creator, and ad metrics
- Deliver actionable insights: what worked, what didn't, and what's next
- Review GMV, contribution margin, and conversion data with the media buying and creator teams
- Present clean, digestible reports that tell the story behind the numbers

Must-Haves

- 5+ years of experience managing paid social or e-commerce accounts in an agency setting (not just in-house/brand-side)
- Direct,



hands-on experience with TikTok Shop (not just TikTok Ads or general social media management)
- Direct, hands-on experience with Meta Ads (Facebook/Instagram) and campaign management experience
- Demonstrated ownership of client-facing communication: leading calls, delivering reports, and managing expectations without hand-holding
- Working knowledge of GMV, contribution margin, and ROAS, and how to translate those numbers into a client-facing narrative
- Experience managing multiple client accounts simultaneously
- Proven ability to manage creator or influencer relationships and evaluate content performance (Spark ads, UGC, or affiliate content)
- Solid written communication skills, this role produces recaps, reports, and client documentation regularly
- Comfortable working cross-functionally with creative, media buying, and operations teams rather than in a silo
- Based in US or Canada, able to work remotely on EST hours

Strong Nice-to-Haves (not dealbreakers, but competitive edge)
- Background in a boutique or fast-moving agency (versus large, process-heavy agencies)
- Prior quota, KPI, or performance-review accountability in a similar role
- Familiarity with e-commerce verticals like wellness, supplements, or beauty, matching Sail Away’s core client base

$70,000 USD - $85,000 USD starting depending on Experience Apply Via Jotform: https://form.jotform.com/262976815104058

We thank all candidates for applying, however, only successful candidates will be contacted.

📌 Ecommerce Account Strategist (Canada)
🏢 Sail Away Media
📍 Canada