Lead performance creative strategy for Clever Digital Marketing from Canada, using testing frameworks and AI-enabled workflows to improve paid media results.

As Head of Creative Strategy, you will build CDM’s methodologies, standards, and operating system across social and display networks. You will lead Creative Strategy and oversee Creative Execution through the Performance Creative Manager. The work connects research, ideation, production, testing, performance, and learning across the portfolio. You will also partner with Paid Social, CRO, Paid Search, Client Success, and leadership.

Key Responsibilities

Build and lead CDM’s Creative Strategy function

Manage Senior Creative Strategists and Performance Creative Manager

Turn customer, market, and performance data into direction





Create cross-account learning systems and testing frameworks

Build AI-enabled research and creative workflows

Requirements

Proven creative strategy or performance creative leadership experience

Experience scaling teams, departments, or operating systems

Solid performance marketing and commercial understanding

Direct-response and consumer-psychology background

Strong cross-functional leadership and adoption skills

Shape CDM’s repeatable creative-strategy engine through performance marketing, testing, leadership, and AI-enabled decision-making.

📌 Head of Performance Creative Strategy (Winnipeg)
🏢 Clever Digital Marketing
📍 Winnipeg