Marketing Manager, B2B Marketing Location: Downtown Toronto Work Arrangement: Hybrid – approximately 3 days onsite per week, with flexibility on which days Contract Length: 6 months initially, with potential for full-time conversion Pay Rates: T4: 39-43 IC: 48 - 52 Key Responsibilities Integrated Marketing Strategy &

- Campaign Execution Develop and execute integrated B2B marketing campaigns aligned with business objectives and target audiences. Manage campaign activities from initial briefs and content development through execution, optimization, and performance reporting. Support product launches, promotional campaigns, and go-to-market initiatives across relevant business lines and investment products. Coordinate multiple projects simultaneously while maintaining timelines, deliverables, and stakeholder expectations.

Digital

Marketing &

- Media Planning Contribute to integrated media strategies across LinkedIn, paid social, display, programmatic, search, and other relevant digital and traditional B2B channels. Support audience targeting, media investment allocation, campaign execution, and ongoing optimization. Monitor campaign performance, analyze results, and turn data into actionable recommendations to improve engagement and business outcomes. Collaborate with external media and creative agencies to coordinate deliverables and ensure alignment with marketing objectives.

Content

Development &

- Social Media Develop, coordinate, and review marketing content tailored to professional audiences, with a particular focus on LinkedIn. Support social media content calendars, campaign assets, and digital marketing materials. Partner with creative, design, and content teams to deliver engaging, high-quality marketing assets. Ensure marketing materials meet brand standards and applicable compliance, review, and approval requirements.

Stakeholder

Collaboration &





- Project Management Partner with product marketing, sales, distribution, compliance, design, and other internal teams to deliver marketing initiatives. Manage project workflows, approvals, timelines, and deliverables across multiple concurrent campaigns. Build strong relationships with internal stakeholders and external agencies, proactively identifying challenges and recommending solutions. Take ownership of deliverables, communicate progress clearly, and ensure projects move forward efficiently.

Required Qualifications 5-8 years of progressive marketing experience, ideally in B2B, integrated marketing, or enterprise marketing.

Experience in financial services, banking, asset management, investment products, or a comparable enterprise marketing workplace. Strong understanding of B2B marketing, digital channels, and social media strategy, particularly LinkedIn.

Experience supporting integrated campaigns, media planning, content development, or campaign execution. Ability to analyze campaign performance and use insights to inform marketing decisions. Strong project management and organizational skills, with the ability to manage competing priorities and deadlines.

Excellent written and verbal communication skills. Strong stakeholder management skills and experience collaborating with internal teams and external agencies. A proactive, hands-on approach with strong attention to detail, accountability, and initiative.

Preferred Qualifications Experience marketing mutual funds, ETFs, investment products, or other asset management offerings. Familiarity with institutional, intermediary, financial advisor, or wealth management distribution channels.

Experience supporting product launches and integrated go-to-market initiatives. Familiarity with marketing platforms and creative tools such as Celtra.

Experience working in regulated financial services environments with established compliance and approval processes.

📌 Marketing ManagerB (Toronto)
🏢 Swoon
📍 Toronto