Lead paid media strategy and optimization at Doane Grant Thornton, using Google Ads and LinkedIn Campaign Manager. This is a 14-month contract.

As Digital Marketing Specialist, you will manage campaigns from planning through reporting. The work spans audience targeting, budgeting, creative briefing, trafficking, launch, and optimization. You will connect paid media, landing pages, analytics, and business outcomes.

Key Responsibilities

Lead paid media strategy across Google Ads and LinkedIn Campaign Manager

Manage targeting, budgets, creative briefings, launches, optimization, and reporting

Optimize landing pages, calls-to-action, and conversion journeys

Measure performance using GA4, Google Tag Manager, and platform analytics





Translate campaign data into actionable stakeholder recommendations

Requirements

Five-plus years in digital, performance marketing, or paid media

Hands-on Google Ads and LinkedIn Campaign Manager experience

Experience managing campaign setup, targeting, budgets, and reporting

GA4 and Google Tag Manager measurement experience

Knowledge of attribution, UTMs, testing, tracking, and funnel analysis

Bring paid media expertise, analytical thinking, and campaign measurement skills to Doane Grant Thornton’s Marketing team.

📌 Paid Media Performance Marketing Specialist (Winnipeg)
🏢 Doane Grant Thornton
📍 Winnipeg