Lead PENN.’s fashion-forward creative vision through art direction and visual merchandising in a hybrid environment supporting Canadian retail.
Reporting to the VP Marketing, the Creative Director shapes campaigns, digital, e-commerce and in-store experiences. This permanent leader connects brand storytelling, product and customer experience across PENN.’s touchpoints. The role guides multidisciplinary teams spanning Art Direction, Graphic Design and Visual Merchandising.
Key Responsibilities
Define recognizable creative concepts from brand strategy and customer insights
Own windows, mannequin styling, outfitting, signage and product presentation
Evolve visual identity and brand codes across every channel
Lead Visual Merchandising evolution with Retail and Merchandising
Develop creative leaders and multidisciplinary teams through explicit feedback
Requirements
Minimum 10 years’ progressive creative experience in fashion or retail
Creative leadership experience supported by a strong portfolio
Visual Merchandising and in-store creative experience at scale
Experience leading multidisciplinary creative teams and external partners
Bilingual French and English communication across Canada
Shape PENN.’s distinctive fashion authority through creative leadership, visual merchandising, campaigns and connected customer experiences.