Lead AI-native research and strategic insight development at Loblaw Agency, connecting culture, consumers, markets, and platforms. This senior role is based in Canada.

As Senior Strategist, you will identify meaningful shifts and turn evidence into proactive perspectives for Loblaw businesses and brands. You will shape thought leadership, refine AI workflows, and partner across creative strategy, brand, social, media, and PR. Your work will clarify what matters and what brands should do next.

Key Responsibilities

Lead research across consumer behaviour, culture, markets, categories, and platforms

Interpret signals and translate them into brand opportunities

Develop POVs, white papers, trend reports, and presentations

Refine AI workflows using critical,



responsible judgment

Present recommendations and facilitate strategic decisions

Requirements

5+ years in strategy, planning, insights, or related roles

AI-native fluency applying tools to research and strategy

Knowledge of consumer behaviour, culture, categories, and platforms

Solid writing, storytelling, and presentation skills

Post-secondary education or equivalent professional experience

Bring AI fluency, cultural intelligence, research judgment, and creative strategy expertise to Loblaw Agency’s growing team.

📌 Senior AI Strategy and Insights Lead (Winnipeg)
🏢 Loblaw
📍 Winnipeg