Shape audience growth for The Globe and Mail in Toronto through integrated campaigns, digital marketing, and content discoverability. This hybrid role connects marketing with journalism and products.

As Senior Marketing Manager, you will lead audience development, brand marketing, content marketing, and product marketing initiatives. You will help introduce Canadians to The Globe’s journalism, journalists, and products while supporting digital subscription growth. The position reports to the Senior Director, Marketing and Audience.

Key Responsibilities

Develop paid and organic programs increasing qualified traffic, trial, and consideration

Improve content and brand discoverability across social, video, and emerging platforms

Identify audience opportunities through events, partnerships, and product experiences





Establish goals and KPIs for marketing initiatives

Analyze performance and audience behavior to optimize future strategies

Requirements

Seven or more years in audience, growth, brand, content, or product marketing

Experience leading and developing a small team

Success driving measurable audience growth supporting sales acquisition

Understanding of digital audience behavior and platform ecosystems

Interest in current events, business, investing, and political coverage

Lead audience growth, digital campaigns, and content discovery while expanding The Globe’s reach and supporting subscription growth in Toronto.

📌 Senior Audience Growth Marketing Manager (Winnipeg)
🏢 The Globe and Mail
📍 Winnipeg