Shape high-profile sponsorship investments at Desjardins through strategic thinking, analytics, and commercial acumen in a hybrid Toronto role. Lead partnerships supporting brand and business priorities.

As Senior Advisor, Brand Sponsorships, you will manage provincial and national sponsorship investments within a complex organization. You will evaluate opportunities, develop recommendations, negotiate agreements, and lead integrated activation programs. The work includes governance, coaching, and portfolio evolution.

Key Responsibilities

Evaluate sponsorship opportunities against strategy, priorities, values, audiences, and trends

Lead negotiations, contracts, renewals, compliance, budgets, and payments

Develop partnership strategies with cross-functional internal stakeholders

Build relationships, govern projects, resolve issues,



and deliver commitments

Measure performance through KPIs, analytics, and stakeholder feedback

Requirements

Bachelor's degree in business, marketing, communications, or related field

Minimum seven years' relevant sponsorship or partnership marketing experience

Advanced sponsorship strategy experience delivering measurable results

Advanced project management, commercial acumen, and risk management

Advanced English proficiency and data-informed strategic recommendation skills

Bring sponsorship strategy, partnership leadership, analytics, and commercial judgment to Desjardins' evolving brand investment portfolio.

📌 Senior Brand Sponsorship Strategy Advisor (Winnipeg)
🏢 Relevance
📍 Winnipeg