Lead customer expansion campaigns at Varicent using segmentation and Salesforce analytics to grow existing accounts across integrated channels. This marketing role is cross-functional.

As a Senior Customer Marketing Manager, you will develop campaigns supporting expansion, cross-sell, upsell, adoption, and pipeline growth. You will coordinate Customer Success, Sales, Product Marketing, Content, Digital Marketing, Marketing Operations, Revenue Operations, and Partner teams. Your work combines campaign planning, execution, optimization, and stakeholder leadership.

Key Responsibilities

Design integrated campaigns across email, webinars, events, and digital channels

Develop targeting strategies using lifecycle, adoption, health, and renewal data

Align campaign priorities with expansion-ready accounts and business opportunities

Coordinate planning, stakeholders,



intake, prioritization, and launch readiness

Analyze engagement data and improve expansion campaign outcomes

Requirements

7+ years of B2B marketing experience in related functions

Experience executing campaigns driving pipeline, retention, upsell, or cross-sell

Marketing automation experience with HubSpot, Marketo, Pardot, or similar

Salesforce experience for reporting, attribution, and performance measurement

Solid analytical, communication, project, and stakeholder management skills

Bring customer lifecycle marketing, campaign orchestration, and data-driven optimization expertise to Varicent’s expansion strategy.

📌 Senior Customer Expansion Marketing Manager (Winnipeg)
🏢 Varicent
📍 Winnipeg