Lead Westland’s national brand strategy and digital growth as a hybrid Senior Director based in Surrey, Calgary, or Burlington. Shape measurable marketing outcomes.

This senior leadership role guides brand, marketing, and digital growth strategies for Westland’s omnichannel insurance brokerage ambition. You will lead multidisciplinary teams, strengthen market presence, and support client acquisition. The work connects market insights with business priorities through integrated marketing, analytics, and innovation.

Key Responsibilities

Lead national brand strategy, positioning, messaging, and governance

Drive demand generation across digital and physical channels

Improve website experience, search visibility, engagement, and conversion

Develop client lifecycle marketing for retention and loyalty

Manage budgets, performance measures, reporting, and executive insights

Requirements

10+ years of progressive marketing leadership experience

Experience strengthening brands and delivering measurable business results

Expertise in SEO, AEO, analytics, experimentation, and AI capabilities

Experience managing significant budgets and measuring marketing performance

Bachelor’s degree or equivalent education and experience

Bring brand strategy, digital innovation, and commercial marketing leadership to Westland’s national growth agenda across Canada.

📌 Senior Director Brand Marketing Strategy (Winnipeg)
🏢 Westland Insurance Group
📍 Winnipeg