Drive high-quality lead generation in Victoria, BC, using paid acquisition and data analysis to improve campaign performance. This in-person role leads digital strategy and execution.

As Senior Digital Marketing Manager, you will manage performance marketing campaigns across paid search, paid social, native, display, and other channels. You will guide priorities, optimize lead volume, quality, cost efficiency, and return on ad spend. The work includes campaign execution, testing, reporting, partner communication, and funnel growth.

Key Responsibilities

Plan, launch, and optimize paid lead generation campaigns

Track lead volume, cost, conversion, quality, and return on ad spend

Analyze data, troubleshoot issues, and recommend optimizations

Test landing pages, targeting, creative,



call flows, and ad copy

Report insights, risks, and recommended next steps clearly

Requirements

Five or more years of lead generation experience

Paid acquisition and performance marketing experience

Robust analytical, organizational, and communication skills

Experience with digital advertising and relevant marketing platforms

Entrepreneurial mindset and cross-functional collaboration ability

Lead Buyerlink’s Victoria digital strategy through paid acquisition, testing, analytics, and profitable lead generation campaign optimization.

📌 Senior Performance Marketing Manager (Winnipeg)
🏢 BuyerLink
📍 Winnipeg