Shape YouTube growth through storytelling, analytics, and audience psychology in an in-office strategist role with Martell Group. Help build a world-class channel.

Martell Group seeks an experienced YouTube Content Strategist to guide creative strategy and channel growth. You will develop concepts, write scripts, analyze performance, and advise on content decisions. The work connects audience growth with business objectives across a company spanning Media, B2B SaaS, and AI.

Key Responsibilities

Develop long-term YouTube content strategies and publishing roadmaps

Identify high-potential opportunities, trends, competitors, and audience interests

Create concepts balancing entertainment, education, storytelling, and business goals

Write scripts, hooks, narrative arcs, and calls-to-action





Translate analytics into content, packaging, and production recommendations

Requirements

Three-plus years developing, producing, or managing YouTube content

Robust knowledge of analytics, retention, click-through optimization, and growth

Proven scriptwriting and high-performing video concept development experience

Exceptional storytelling instincts and audience psychology understanding

Strong analytical, communication, and creative leadership abilities

Bring YouTube strategy, storytelling, scriptwriting, and analytics expertise to Martell Group’s channel growth and creative direction.

📌 Senior YouTube Content Strategist (Winnipeg)
🏢 Martell Ventures
📍 Winnipeg