Shape digital advertising products at CBC/Radio-Canada using product leadership, audience segmentation, and advertising expertise in a hybrid work model.This permanent director position leads monetization product evolution within Digital Media and partners with Media Solutions. You will guide discovery, testing, delivery, data strategy, and audience activation across CBC and Radio-Canada’s digital ecosystem.Key Responsibilities:
Lead cutting-edge ad products and services that drive revenueDevelop roadmaps aligned with Media Solutions strategic prioritiesGuide ad formats, ad technology, and monetization data strategyEstablish testing practices for ad experiences and audience scenariosCoach product managers, data analysts, and data expertsRequirements:
Five to seven years of progressive media or advertising leadershipDeep expertise in advertising and digital transformationUnderstanding of multi-platform consumer behaviourExceptional communication and presentation skillsFrench and English bilingual proficiency highly desirableLead CBC/Radio-Canada’s advertising products through audience activation, monetization strategy, testing, and cross-functional product leadership.
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📌 Director Digital Advertising Products (Winnipeg)
🏢 Radio-Canada
📍 Winnipeg