Position Title: Manager, Valley Farms Position Type: Regular
- Full-Time Requisition ID: 44322

About The Role
. Established in 1961, Valley Farms Ltd. is the corporate farm of McCain Foods Ltd., operating potato farming operations in Florenceville and Grand Falls, New Brunswick. Valley Farms produces potatoes on 5,400 acres (2,185 hectares) using a three-year crop rotation, with approximately 1,800 acres (728 hectares) planted annually. The Manager, Valley Farms is accountable for the overall performance of the Florenceville farming operation, ensuring the safe, efficient, and sustainable production and storage of approximately 1,000 acres of potatoes to support McCain’s manufacturing operations. This role provides leadership across farm operations, people development, agronomy, equipment management, financial performance, and regenerative agriculture initiatives while advancing McCain’s 2030 sustainability and growth strategy. The successful candidate will drive operational excellence through innovation, technology adoption, continuous improvement, and solid partnerships with growers, industry stakeholders, and internal teams. What You’ll Be Doing.
- Lead all aspects of farm performance, balancing safety, quality, productivity, yield, cost, sustainability, and people outcomes.
- Foster and maintain a strong safety culture while ensuring compliance with company policies, regulatory requirements, and safe work practices.
- Lead, coach, develop, and engage full-time, seasonal, and temporary employees across all farm operations.
- Build workforce plans aligned with seasonal farming cycles, including planting, crop maintenance, harvesting, storage, and off-season activities.
- Execute McCain’s 2030 strategy by establishing goals, communicating expectations, and driving team performance.




- Manage annual operating budgets, forecasts, productivity targets, and cost control initiatives.
- Monitor key farm financial drivers, including labor, seed, fertilizer, crop protection, fuel, repairs, equipment utilization, storage costs, and crop performance.
- Oversee all operational and agronomic practices related to crop planning, production, monitoring, storage, and delivery.
- Lead the adoption of regenerative agriculture practices that improve soil health, biodiversity, water stewardship, nutrient efficiency, environmental impact, and climate resilience.
- Drive innovation through new variety implementation, precision agriculture technologies, research trials, and continuous improvement initiatives.
- Maintain strong relationships with growers, academic institutions, industry professionals, and internal McCain stakeholders.
- Coordinate with agriculture, quality, supply chain, and operations teams to ensure delivery schedules, quality standards, food safety, traceability, and inventory requirements are achieved.
- Monitor storage conditions including temperature, humidity, ventilation, sprout control, and inspection routines to optimize raw quality and yield.
- Develop and maintain long-range capital investment plans, including capital expenditure proposals that support operational and strategic objectives. What You’ll Need To Be Successful.
- Bachelor’s degree in Agriculture, Agricultural Business Management,



or equivalent industry experience.
- Minimum of 5 years of commercial agriculture and/or farm operations experience.
- Strong knowledge of crop production systems, regenerative agriculture, agricultural sustainability practices, machinery, and precision agriculture technologies.
- Experience utilizing modern farm technology platforms, including John Deere Operations Center and related digital agriculture tools.
- Demonstrated success leading innovative projects that deliver measurable operational, technical, and financial results.
- Proven leadership experience with the ability to coach, motivate, and develop diverse teams.
- Strong financial acumen with experience managing operating budgets, forecasting, and cost optimization initiatives.
- Excellent communication, presentation, collaboration, and relationship management skills.
- Strong analytical, problem-solving, and computer skills.
- Self-starter with a results-oriented mindset and strong accountability for performance outcomes.
- Willingness to learn and effectively utilize McCain systems and technologies.
- Flexibility to work extended hours during critical seasonal periods, including planting and harvest.
- Valid driver’s license required; Class 3 license preferred.
- Ability to obtain New Brunswick Institute of Agrology (NBIA) designation within three years.
- Willingness to obtain a provincial pesticide applicator’s license. About The Team. The Manager, Valley Farms Florenceville leads a team of full-time, seasonal, and temporary employees responsible for all aspects of potato production, storage, equipment operations, and farm maintenance. The role works closely with Valley Farms leadership, McCain Agriculture teams, Supply Chain, Quality, O

📌 Manager, Valley Farms (Fredericton)
🏢 McCain Foods
📍 Fredericton