26 Oct
|
REALTOR.ca
|
Toronto
26 Oct
REALTOR.ca
Toronto
Reports To: Head of Revenue & Partnerships
Location: Toronto or the GTA
Effective: October 2026
About Us
REALTOR.ca is a cornerstone of Canada’s real estate market, dedicated to helping millions of Canadians find attainable housing across the country. As the leading real estate platform in Canada, we offer the most comprehensive listings and resources to assist consumers in finding their dream homes.
At REALTOR.ca, we are committed to supporting REALTOR® members’ businesses and fostering consumer trust and loyalty. Our dedication to delivering value and continuously adapting to market demands ensures that REALTOR.ca is more than just a listing service- it is the heart of the Canadian real estate experience.
Join us and be a part of a team that is at the forefront of the real estate industry, making a significant impact on the lives of Canadians every day.
Position Overview
The Senior Account Executive, Digital Sales is accountable for building and growing REALTOR.ca’s direct digital advertising revenue through consultative sales to brands, agencies, media buyers, and strategic partners.
The role reports to the Head of Revenue & Partnerships and exists to answer a central question for REALTOR.ca: how do we responsibly translate our trusted brand, high-traffic audience, premium inventory, and Canadian real estate ecosystem position into compelling advertising opportunities for the market?
Core Competencies
- Consultative selling
- Revenue growth mindset
- Relationship building
- Collaboration and stakeholder management
- Entrepreneurial approach to building recent revenue opportunities
- Strong business judgment and professionalism
Function
The Senior Account Executive,
Digital Sales will focus on selling premium digital advertising campaigns, sponsorships, custom media opportunities, and audience-based packages for REALTOR.ca. The mandate is both revenue-generating and strategically important: grow direct advertising revenue while helping establish the sales foundation, packaging, narratives, and client relationships required to build a scalable advertising business.
Key Responsibilities
Direct Advertising Revenue Growth
- Build, manage, and grow a pipeline of direct digital advertising opportunities across brands, agencies, media buyers, and strategic partners.
- Sell premium digital advertising campaigns, sponsorships, custom media programs, and audience-based packages aligned to advertiser objectives.
- Own sales targets, pipeline development, account planning, client outreach, and revenue forecasting for direct advertising opportunities.
- Identify new revenue opportunities across display, sponsorship, content-adjacent opportunities, audience packages, seasonal programs, and strategic partnerships.
Advertiser, Agency, and Partner Relationships
- Develop and maintain senior relationships with advertisers, media agencies, trading desks, brand marketers, and strategic commercial partners.
- Represent REALTOR.ca professionally in meetings with advertisers, agencies,
and industry partners.
- Lead consultative sales conversations that connect advertiser goals with REALTOR.ca’s audience, inventory, brand position, and campaign opportunities.
- Negotiate commercial terms, pricing, campaign scope, renewals, and expansion opportunities with professionalism and sound business judgment.
Advertising Packaging and Sales Enablement
- Work with internal teams to package REALTOR.ca’s audience, inventory, and advertising solutions into compelling, commercially viable sales offerings.
- Use Google Ad Manager 360 insights, inventory data, campaign performance, and forecasting inputs to support proposals, pricing discussions, and client conversations.
- Partner with Marketing and Product departments to create advertiser-facing materials, sales narratives, case studies, audience stories, and go-to-market collateral.
- Help shape scalable advertising packages that are easy to explain, operationally executable, and aligned to REALTOR.ca’s brand and consumer experience.
Campaign Strategy and Execution Partnership
- Ensure sold campaigns are executable, properly trafficked, optimized, and delivered against agreed objectives.
- Translate campaign performance, audience, inventory, and market insights into advertiser value propositions and renewal opportunities.
- Maintain effective communication between clients, agencies, Product, Marketing, Legal, and Partnership teams throughout the sales and campaign lifecycle.
- Support post-campaign reviews, advertiser satisfaction, renewal discussions, and continuous improvement of sales and delivery practices.
Sales Perform
📌 Senior Account Executive, Digital Sales (Toronto)
🏢 REALTOR.ca
📍 Toronto