26 Oct
|
Scotiabank
|
Toronto
26 Oct
Scotiabank
Toronto
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Title: Senior Manager, Loyalty Acquisition
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.
Purpose
Owns the strategy, design and delivery of the Scene+ engagement program for Scotiabank clients — using loyalty as a commercial lever to drive profitable client behaviours (primacy, spend, deposit and balance growth, product adoption, digital adoption and retention) rather than as a promotional add-on.
The role defines what “positive engagement” looks like at a client level, builds the behaviour-change roadmap that gets clients there, and monetizes Scotiabank’s position in the Scene+ ecosystem by working with coalition partners (Empire/Sobeys, Cineplex, Home Hardware, Shell and emerging partners) to put relevant, high-value earn and redemption experiences in front of Scotiabank clients.
Accountable for the commercial return on loyalty investment — balancing client value, partner value and
📌 Senior Manager, Loyalty Acquisition (Toronto)
🏢 Scotiabank
📍 Toronto