Shape Wiser’s product story remotely through positioning, analytical storytelling, and product-led growth experiments that move users toward value quickly.

As Product Marketing Manager, you will own positioning, messaging, launches, and competitive intelligence across Wiser’s products. You will build the product-led growth motion, guide trial and self-serve strategy, and partner with Sales, Demand Generation, and Product. The work combines customer insight, funnel ownership, and decisive execution.

Key Responsibilities:

- Own positioning, messaging, launches, and competitive intelligence
- Build trials and self-serve journeys across three core products
- Track signups, activation, conversion, and trial-sourced pipeline




- Create onboarding emails and in-product prompts
- Share customer insights with Product to shape the roadmap

Requirements:

- Five or more years of product marketing experience
- Experience building product-led growth and self-serve funnels
- Robust analytical skills for designing and interpreting experiments
- Experience with HubSpot, Mixpanel, and Zapier
- Bachelor’s degree required

Bring product marketing, PLG, experimentation, and storytelling expertise to Wiser’s remote growth strategy and customer journey.

📌 Product Marketing Manager PLG Strategy (Calgary)
🏢 Wiser
📍 Calgary