Marketing Manager the Opportunity
Residential Real Estate
Toronto, Ontario
Full-time, in-office
$115,000 - $135,000
Our client, a growing residential real estate organization, is seeking a commercially minded Marketing Manager to lead marketing across a portfolio of rental communities.
This position combines strategy, creative direction, digital advertising, team leadership, and hands-on campaign execution. The successful candidate will develop marketing programs that support recent property launches, generate qualified leasing leads, strengthen brand recognition, and maintain occupancy across established communities.
Working closely with leasing, operations, and senior leadership, the Marketing Manager will connect marketing activity with pricing, availability, lead volume, tours, and lease conversions.
Marketing Manager Key Responsibilities
Portfolio and Lease-Up Marketing
Develop integrated marketing plans for upcoming property launches, active lease-up campaigns, and stabilized rental communities.
Translate leasing objectives, availability, pricing changes, and occupancy targets into focused marketing initiatives.
Plan campaign timing and allocate resources according to the needs of each property.
Support open houses, property activations, resident events, and other initiatives that contribute to leasing and retention.
Ensure rental listings and online property information remain accurate, compelling, and current.
Brand and Creative Direction
Establish a consistent visual and written identity across the residential portfolio.
Provide creative direction for property branding, advertising, signage, brochures, websites, leasing materials, and internal communications.
Review and approve creative work while providing clear,



constructive feedback to internal contributors and external partners.
Plan photography, video, virtual tours, launch materials, and on-site promotional content.
Protect brand consistency while allowing each property to maintain its own market positioning and personality.
Digital Content and Social Media
Build content strategies and editorial calendars for portfolio and property-level social channels.
Oversee content across Instagram, Tik Tok, Facebook, and other relevant platforms.
Identify emerging content, platform, and consumer trends that can be applied effectively within the rental housing market.
Guide the creation of engaging content that supports awareness, lead generation, resident engagement, and community building.
Ensure content reflects the quality and experience offered by each residential property.
Advertising and Lead Generation
Direct paid-media campaigns across Meta, Google, and other appropriate digital channels.
Manage targeting, creative testing, campaign optimization, and budget allocation.
Monitor lead quality, cost per lead, conversion rates, and cost per lease.
Adjust campaign strategies based on inventory, leasing activity, market response, and performance data.
Work closely with leasing teams to understand lead outcomes and improve campaign effectiveness.
Email and Customer Communications
Develop email-marketing programs for prospective residents, including inquiry follow-up,



tour reminders, and leasing campaigns.
Oversee communications for existing residents, including newsletters, community updates, events, and renewal initiatives.
Maintain a consistent brand voice across prospect and resident communications.
Identify opportunities to improve engagement throughout the prospective and existing resident journey.
Budget, Analytics and Reporting
Manage the overall marketing budget across properties, campaigns, vendors, media, technology, and content production.
Establish a regular reporting process covering campaign performance, lead generation, engagement, leasing conversions, and marketing spend.
Present performance results, observations, and recommendations to senior leadership.
Use data to recommend changes to campaign strategy, channel selection, creative direction, and budget allocation.
Measure marketing success against leasing velocity, occupancy, vacancy, and portfolio-growth objectives.
Team and Vendor Leadership
Lead and support internal marketing resources while collaborating closely with leasing and property operations.
Select, brief, and manage photographers, videographers, designers, media partners, printers, signage providers, and other suppliers.
Establish transparent scopes, deadlines, budgets, and performance expectations for external partners.
Ensure vendors deliver high-quality work that meets brand and business requirements.
Coordinate multiple campaigns, properties, stakeholders, and deadlines simultaneously.
Marketing Manager Qualifications & Experience
At least three years of progressive marketing experience, ideally involving responsibility for strategy, budgets, campaigns, people, or external age

📌 Marketing manager (Toronto)
🏢 TalentSphere Staffing Solutions
📍 Toronto