Location: Edmonton, Alberta (must be local to Edmonton)

Employment type: Full time

Work arrangement: In-office

About the role

Location: Edmonton, Alberta (must be local to Edmonton)

Employment type: Full-time

Salary: $38 - $62k

Work arrangement: In-office

About the role

We’re looking for a Google & Meta Ads Specialist to manage paid advertising for a portfolio of clients. You’ll plan, launch, test, and improve campaigns across Google, Facebook, and Instagram, with clear accountability for budgets, tracking, and results.

Responsibilities

- Manage Google Search, Performance Max, Shopping, Display, and Demand Gen campaigns.
- Build and optimize Facebook and Instagram campaigns, including Advantage+, prospecting, and retargeting.
- Research keywords, review search terms, and maintain negative keyword lists.
- Develop campaign structures, write ad copy, and coordinate creative testing.
- Select bidding strategies, monitor spending, and allocate budgets based on performance.
- Test audiences, messaging, creative, and landing pages.
- Implement and troubleshoot tracking using Google Ads, GA4, Google Tag Manager, enhanced conversions, call tracking, Meta Pixel, Conversions API, and UTMs.
- Manage Performance Max assets and Merchant Center feeds where applicable.
- Identify wasted spend,



investigate performance changes, and resolve ad disapprovals.
- Report on acquisition costs, return on ad spend, conversion volume, and lead quality.
- Communicate findings and recommendations clearly to clients and colleagues.
- Stay current with advertising policies and platform changes.

Required qualifications

- At least two years of hands‑on paid advertising experience, including Google and Meta.
- Examples of campaigns where your work improved leads, acquisition costs, sales, or revenue.
- Strong understanding of campaign structure, targeting, bidding, testing, and budget management.
- Practical experience validating conversion tracking and diagnosing measurement issues.
- Ability to interpret performance data and turn findings into specific actions.
- Strong organization and communication skills.
- Google Ads Search and Measurement certifications.

Preferred qualifications

- Google Analytics certification and Meta Certified Media Buying Professional certification.
- Experience with Looker Studio, Google Ads Editor, and CRM integrations.
- Experience with ecommerce feeds and landing page optimization.
- Familiarity with LinkedIn Ads, TikTok Ads, or other paid advertising platforms.

📌 Google & Meta Ads Specialist (Canada)
🏢 Cutting Edge Digital Marketing
📍 Canada