Salesforce Marketing Cloud expertise drives campaign delivery for TD’s RESL portfolio in Toronto, combining journey orchestration, audience segmentation, and analytics.

As a Senior Analyst supporting TD’s North American Growth Marketing team, you will design, execute, and measure targeted campaigns. Your work spans Salesforce LM, CDC, MCE, and MCP, with Python, PySpark, Databricks, and SQL supporting effective workflows. The focus is personalized communication across customer interactions.

Key Responsibilities:

- Design and execute cross-channel Salesforce campaigns and customer journeys
- Create audiences, filters, data extensions, queries, and automated triggers
- Build responsive templates, forms, tests, and journey components
- Perform quality assurance across segmented audiences and devices




- Analyze performance and troubleshoot escalated campaign concerns

Requirements:

- Four or more years of relevant direct marketing experience
- Two or more years using Salesforce and marketing automation
- Two or more years managing campaigns and segmentation strategy
- Knowledge of Python, PySpark, SQL, databases, and data structures
- Strong CASL knowledge and exceptional attention to detail

Apply Salesforce, segmentation, analytics, and quality control expertise to TD marketing campaigns supporting RESL customer acquisition and engagement.

📌 Senior Salesforce Marketing Analyst (Canada)
🏢 TD Bank Group
📍 Canada