Analyze market dynamics for Chevrolet Crossovers as a hybrid Marketing Segment Manager reporting to Oshawa or Markham at least three times weekly. Reporting to the National Marketing Manager, you will coordinate strategic plans across Chevrolet’s internal combustion engine and electric vehicle portfolios. The role supports brand targets, vehicle management, product programs, and Canadian positioning. Success requires marketing analysis, collaboration, and concise recommendations.

Key Responsibilities
Develop comprehensive marketing plans with advertising and communications teams Analyze incentives, pricing, packaging, competition, and market dynamics Coordinate showroom alignment with Cadillac, Chevrolet, Buick, and GMC counterparts Support product launches, media content,



and Media Ride & Drives Present retail incentive plans during monthly retail planning

Requirements:
Post-secondary education required Five or more years of relevant experience Robust communication, collaboration, organization, and analytical skills Leadership, influence, and management capability Excel and PowerPoint proficiency with willingness to travel Apply Chevrolet Crossovers marketing expertise, analytical strength, and collaboration skills across General Motors’ Canadian brand portfolio. #J-18808-Ljbffr

📌 Marketing and Packaging Coordinator (Oshawa)
🏢 General Motors
📍 Oshawa