Interested in building a rewarding career in product marketing at one of Canada’s fastest-growing tech companies? Principal Product Marketing Manager, Fintech New Bets to be part of our growing Product Marketing team. Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and landscapers, to transform the way service is delivered through technology. With Jobber they can quote, schedule, invoice, and collect payments from their customers while providing an easy and skilled customer experience. Running a small business today isn’t like it used to be
- the way we consume and deliver service is changing rapidly, technology is evolving, and customers expect more. Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada’s Most Admired Corporate Cultures, and more. With an Executive team that has over thirty years of industry experience of leading the way, we’ve come a long way from our first customer in 2011
- but we’ve just scratched the surface of what we want to accomplish for our customers. At Jobber, we’re not just building software
- we’re helping home services businesses accelerate revenue growth, improve profitability, and maintain a healthy cash flow. The future of financial services is embedded, and we’re still early in this transformation. More and more, small businesses will rely on vertical SaaS platforms like Jobber
- not just to run their operations, but as their financial hub. We're investing in this area because we believe embedding financial tools within our product deepens our ability to help small businesses be successful. Reporting to our Fintech Marketing Group Lead,



this Principal role owns product marketing and go-to-market strategy for Jobber’s Fintech new bets
- including Bookkeeping , and the next wave of financial products coming to our portfolio. You’ll be the domain expert who takes these businesses from early signal to scaled, revenue-generating lines. You’ll set the strategy, lead its execution end to end, and build and support the commercial plan with the Product and Finance teams. This is a career-defining opportunity to build new financial products into category-leading businesses in one of the largest remaining B2B markets
- and to help small businesses succeed while you’re doing it. The Principal Product Marketing Manager will: Own product marketing and GTM strategy: Define the ICP, positioning, value proposition and messaging for Fintech new bets, including Capital, Bookkeeping and emerging products. Build integrated plans across lifecycle, in-product, web, Sales, Customer Success and partner channels. Align owners, timelines, audiences and messaging, and coordinate execution and post-launch optimization. Be the voice of the customer: Lead research with customers, prospects and partners to understand financial workflows, needs and purchase barriers. Translate insights into GTM decisions and recommendations for Product and Commercial. Test, measure and scale what works: Partner with Product and Commercial on proposition tests, beta and early-access programs. Partner on monetization and risk:



Bring customer and market insight to pricing, packaging and promotional decisions with Commercial, Product and Finance. Work with Risk, Legal, Compliance and capital partners to ensure messaging accurately explains eligibility, terms and product benefits. Communicate GTM recommendations clearly, align senior stakeholders and channel teams around shared outcomes, and mentor other PMMs to strengthen product marketing across the Fintech portfolio. Product Management, Commercial, Marketing, Finance, Analytics, Sales, Customer Success, Risk, Legal & Compliance, and external capital partners. Extensive experience in B2B SaaS or fintech marketing, including deep Product Marketing experience, with a track record of owning product marketing and GTM strategy and being accountable for adoption and revenue outcomes. Experience marketing financial products (e.g., lending or capital, bookkeeping or accounting, payments, banking), including working within regulatory and compliance constraints. Strong commercial acumen: you’re comfortable building business cases, sizing markets, modelling pricing and unit economics, and making investment trade-offs. Deep analytical skills
- you turn ambiguous data into insights, and insights into decisions and action. Comfort operating in unfamiliar territory, with the courage to act in high-risk, high-impact, uncertain situations and set direction where none exists yet. Exceptional communication and influence
- trusted by senior leadership, and able to align cross-functional teams around a shared outcome without direct authority. Bonus: Experience marketing to SMB or home service audiences, or in embedded finance on a vertical SaaS platform We design our compensation to re

📌 Product Marketing Manager, Branded Content (Toronto)
🏢 Jobber
📍 Toronto