Join us in re-imagining health care with the largest social enterprise in Canada. SE Health is leading a multi-year enterprise transformation project that leverages human-centered design to be at the forefront of innovation within the healthcare sector. As a leader in home care, we are expanding and enhancing our capabilities to provide personalized experiences using new platforms and cloud-native architectures, ensuring privacy and security by design. Our transformation is grounded in guiding principles drive to ensure that we prioritize team decisions, long-term planning, process standardization, data-driven insights, and balanced user adoption. The Digital Experience Specialist is accountable for shaping clear, intuitive, accessible, and consistent digital experiences across SE Health’s websites, portals, applications, campaigns, email, and other digital touchpoints. The role translates user, business, clinical, and operational needs into practical experience recommendations, content structures, user flows, wireframes, prototypes, and measurable improvements that support engagement, service access, and organizational outcomes. User Experience, Research & Design Plan and support user research, interviews, workshops, journey mapping, usability testing, and feedback activities using appropriate, ethical methods. Apply user-centered and inclusive design principles to improve task completion, comprehension, trust, consistency, and satisfaction across digital touchpoints. Collaborate with product owners, designers, developers, and content contributors to define experience requirements and acceptance criteria. Content Strategy & Digital Delivery Develop and maintain content models, page structures, navigation, metadata, labels, calls to action,



and governance guidance that help users find and understand information. Write, edit, and optimize plain-language digital content in partnership with subject-matter experts, ensuring accuracy, consistency, relevance, and appropriate tone. Configure and publish content in content management and related digital platforms while following workflow, approval, records, and release practices. Create experience concepts, wireframes, prototypes, and annotated specifications using Figma or comparable tools to communicate intended behaviour and content. Coordinate with delivery teams and vendors through build, content migration, testing, launch, and post-launch stabilization. Conduct functional, content, responsive, cross-browser, and experience quality assurance; document defects and verify corrections. Maintain reusable templates, patterns, component guidance, editorial standards, and supporting documentation to improve quality and speed. Accessibility, Quality & Governance Champion inclusive design and embed WCAG and AODA requirements into content, designs, components, and release criteria. Conduct accessibility reviews using automated tools, keyboard navigation, screen readers, and manual inspection; Ensure digital experiences follow privacy, consent, security, brand, clinical safety, records management, and regulatory requirements. Define measurable experience and quality criteria for usability, accessibility, readability, performance, findability, responsiveness,



and content integrity. Maintain decisions, standards, exceptions, risks, test evidence, and approvals required for accountable digital delivery. Analytics, Optimization & Continuous Improvement Use web and product analytics, search data, feedback, and service measures to identify experience issues, opportunities, and priority improvements. Define key performance indicators, measurement plans, dashboards, and reporting that connect digital experience changes to user and organizational outcomes. Plan and evaluate experiments, pilots, and iterative improvements using evidence and appropriate research or testing methods. Monitor digital channels for broken journeys, stale content, accessibility issues, usability barriers, and inconsistent experiences; Track emerging user expectations, accessibility requirements, platform capabilities, and digital practices and recommend practical enhancements. Share digital experience knowledge through playbooks, training, communities of practice, and coaching for content owners and delivery teams Bachelor's degree in User Experience Design, Human-Computer Interaction, Communications, Digital Media, Information Science, Marketing, or a related field. Equivalent combination of education, professional experience, and a demonstrated portfolio of digital experience work will be considered. Relevant user experience, accessibility, content strategy, analytics, or digital platform certifications are considered assets. 4-6 years of progressive experience in digital experience, user experience, content strategy, digital communications, service design, or related roles. Robust knowledge of user-centred design, information architecture, interaction design, content design, us

📌 Digital Asset Specialist (Markham)
🏢 SE Health
📍 Markham