You’ll own how Bizzabo is understood: by buyers, by our sales team, by analysts, and by the AI agents our own teams now work with every day You’ll own positioning, messaging, launches, competitive strategy, sales enablement, and analyst relations for the full Event Experience OS, including the agentic capabilities we’re bringing to organizers, attendees, and sponsors You’ll sit at the intersection of Product, Sales, Account Management, and Marketing, and you’ll report directly to our Co-founder and CMO Translate new agentic capabilities into clear, provable value for enterprise event leaders, and keep the story consistent from the website to the last call before signature Partner with Product on what we build and why, then own the go-to-market: narrative, pricing and packaging input, launch plan, field readiness, and customer communication Help us win competitive deals. Own competitive intelligence against legacy event management platforms and newer point solutions. Equip the field. Build the pitch narrative, demo storylines, one-pagers, and RFP content. Partner with Sales and Solutions leadership to train the team and make sure every new capability is sold, not just shipped Own our Forrester and Gartner relationships, evaluation submissions, and briefings, plus our presence on peer review sites like G2, TrustRadius, Capterra, and Gartner Peer Insights Turn customers into proof. Work with Account Management to build case studies, reference programs, and the metrics that make our claims specific Partner with Account Management to get existing customers using what we ship, through release communications, programs,



and content for executive business reviews You’ve listened to dozens of sales calls, interviewed customers and lost prospects, and can explain in plain words why we win and why we lose You’ve refreshed our core competitive materials and the field is using them in live deals You’ve shipped your first launch end to end Our competitive win rate is measurably higher, and you can show which of your work moved it Every major release goes to market with a explicit story, trained reps, and customer adoption plans Competitive Salaries Comprehensive Health Insurance Pension Plan Paid Vacation, Sick Time You make complicated things easy without making them genericA track record of positioning complex platforms for both business and technical buyers, and of winning against an entrenched incumbentStrong sales enablement instincts. You build narratives and assets that get used in the field, and you know how to check that they doHands-on experience with analyst relations, ideally including a Forrester Wave or Gartner Magic Quadrant evaluation5+ years of product marketing in B2B SaaS selling to mid-market and enterprise buyers, including time as the lead or sole product marketerComfort building without a big team around you: you set your own priorities, move fast, and shipHands-on experience with Claude Cowork, Claude Skills, or similar agentic tools in your day-to-day workExperience marketing agentic or AI-first products to enterprise buyersExperience in event technology, martech, or another platform sold to marketing teamsExperience with a three-sided value story (in our case, organizers, attendees, and sponsors)Fluency with Salesforce, HubSpot, and Gong, and comfort pulling your own data from them #

📌 Marketing Executive (Toronto)
🏢 Bizzabo
📍 Toronto