Use consumer analytics and category insights to guide Canadian Ice Cream growth within The Magnum Ice Cream Company’s sales team.
The Category Insights Associate Manager analyzes consumer, shopper, and point-of-sale data for portfolio and brand growth. This role translates diverse research into actionable recommendations and compelling stories. Partnerships span Marketing, Customer Development, and Category Strategy.
Key Responsibilities:
- Analyze point-of-sale trends, performance drivers, category opportunities, and risks
- Develop narratives influencing marketing and commercial strategies
- Integrate POS, panel, syndicated, loyalty, and primary research
- Oversee Nielsen, Numerator, and other syndicated research databases
- Track monthly performance and forecast share
Requirements:
- Three to five years in insights, analytics, or related fields
- Experience with large syndicated datasets, POS, and panel data
- Strong analytical ability translating data into actionable insights
- Bachelor’s degree required; Nielsen and Numerator preferred
- Foundational CPG understanding and robust storytelling skills
Apply consumer analytics, research integration, and storytelling to shape Canadian Ice Cream portfolio and brand decisions.
📌 Canada Ice Cream Insights Manager (Vancouver)
🏢 Magnum Icc Sweden Supply
📍 Vancouver
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