Job Description

Coordinator, PAMA Marketing

Corporate Services - PAMA

Status: (1) Contract Full Time - Up to 12 Months

Hiring Range: $75,696- $85,159 plus comprehensive benefits

Work mode: Hybrid* see below for more details about this work mode.

Location:9 Wellington Street, PAMA

Hours of work:35 hours per week

Who we are: Responsible for the coordination and implementation of PAMA’s marketing strategies, including advertising and promotion, media relations and social media platforms.

What you will do in this role:

- Coordinate, implement and evaluate marketing tactics
- Provide advice and suggestions for the Marketing Strategy to improve the reach of initiatives, visitor services and revenue streams at PAMA.
- Assist in developing annual plans for marketing program delivery, including advertising plan, distribution plan, social media plan, web plan, evaluation metrics, e-newsletters plan, production schedules
- Ensure the PAMA brand is consistently incorporated and delivers the brand promise.
- Coordinate PAMA’s advertising and media relations programs
- Coordinate production of seasonal and yearly marketing publications
- Coordinate annual distribution plan for all PAMA marketing collateral (e.g. brochures, flyers, newsletters, post cards etc.) and refine as required.
- Coordinate new web content, web content review and updates.
- Responsible for creating social media content and PAMA brand content for publication.
- Plan, organize, implement and analyze audience research, evaluation and measurement of tactics.
- Evaluate PAMA’s marketing activities and implement improvements in process
- Create correspondence, reports, letters,



ad copy, brochure copy, web content and PAMA Brand content for partner publications
- Develop and maintain collaborative internal and external relationships with media, press, vendors and related contacts

What the role requires:

- College diploma in marketing, marketing communications, advertising or business administration combined with a minimum of three years of marketing experience in a corporate, non-profit or arts and heritage environment or an equivalent combination of experience and education
- General knowledge of the arts, culture, tourism and/or museum sectors
- Strong knowledge of and experience with practical applications of social media tools (Instagram, Facebook, YouTube) and digital media applications to achieve marketing objectives
- Experience with media buying
- Knowledge of marketing theory and principles and marketing measurement techniques
- Excellent market research and analysis competencies
- Excellent knowledge of and experience with advertising, sales promotion, and event marketing
- Good knowledge in the areas of public relations and media relations
- Solid understanding of effective online writing techniques and fundamentals
- Proficiency in web content management software




- Excellent knowledge of social media platforms; Adobe Suite including Illustrator and Photoshop; Canva
- Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.

Skills/Abilities:

- Excellent organization and time management skills
- Strategic thinking ability
- Excellent writing, verbal and presentation skills
- Strong relationship building skills; influencing and interpersonal skills
- Ability to work some evenings and weekends
- Ability to travel and access to reliable transportation

Join us—be bold, think big, and help shape a better tomorrow.

Perks That Make Work Fun (and Your Life Easier)

At Peel Region, we believe in taking care of you. Here's what you'll enjoy when you join our team:

- Top-Notch Benefits: Comprehensive Health, Dental, and Vision plan (yes, even psychological health coverage) — starting on your very first day
- OMERS Pension Plan: Voluntary enrolment to help secure your future with peace of mind.
- Vacation Time That Grows: Start with 3 weeks of vacation per year— because work-life balance is key
- Personal Days Just for You: Enjoy 3 paid personal days and floating holidays to recharge whenever you need.
- Wellness First: Flexible hours to fit your lifestyle and prioritize your health and well-being.
- Performance Pays Off: Annual performance reviews with merit increases — your hard work is recognized and rewarded
- Supportive, Respectful Culture: Work in an environment where leadership truly cares and inclusivity is celebrated.
- Learning & Growth: Access to tuition reimburseme

📌 Coordinator, PAMA Marketing (Brampton)
🏢 Region of Peel
📍 Brampton