Advantages

- Bonus based on performance
- Competitive salary
- Dental insurance
- Employee discounts
- Health insurance
- Opportunity for advancement
- Wellness resources
- Competitive base salary and annual performance-based bonus
- Comprehensive extended health, dental and insurance benefits package.
- Hybrid remote work policy (2-3 days per week in office near YVR)
- Opportunities for training, professional development and career advancement
- Employee Discount Privileges: Special room rate for yourself and immediate family members at Sonora Resort. Special discounted rates for yourself at other Relais & Chateaux properties around the world.
- Employee and Family Assistance Program for Mental Health support
- Opportunity for business travel to trade shows, exhibitions and sales calls. Occasional Travel to Sonora Resort for business development trips will be required.
- Flexible work from home options available.

Position Summary

As a Sales Manager at Sonora Resort, you will play a pivotal role in driving guest satisfaction and revenue growth for one of Canada’s most exclusive luxury wilderness resorts. This role blends sales, client service, and relationship management from guiding prospective guests through high-value booking decisions to cultivating and growing partnerships with travel trade and corporate groups. Ideal for a proactive, detail-oriented professional with a passion for luxury hospitality, the position offers the opportunity to represent Sonora Resort on a global stage while ensuring seamless, personalized experiences for every guest.

Summary of Responsibilities:

Client Services & Guest Experience:

- Provide seamless,



effective and optimized pre and post stay guest services designed to convert and retain guests.
- Engage with qualified prospects and clients across multiple platforms (including phone, email, and messaging channels), providing timely, accurate, and consultative guidance designed to convert and grow business.
- Prepare quotes for clients (using Excel and other software tools) and ensure correct rates are communicated to clients.
- Provide detailed information about reservation requests to the reservations department.
- Customize guest itineraries and coordinate reservation/trip details with operations.
- Provide essential trip planning information to guests such as date, time and location of transportation to/from resort.
- Coordinate with reservations, ensure room inventory is managed to optimize sales.
- Learn and apply various software including property management software (PMS) and Customer Relationship Management (CRM) tools to elevate the guest experience and optimize productivity.

Sales & Business Development:

- Develop, expand, and activate a portfolio of B2C and B2B relationships, leveraging personal industry networks and strategic outreach to drive incremental revenue growth.
- Drive recent business opportunities through proactive outreach to travel advisors, corporate planners and group buyers.
- Cultivate and manage relationships with Travel trade partners,



providing product updates and training to support sales growth
- Own the end-to-end sales cycle for corporate and group business, from lead generation and proposal development through contract negotiation and execution.
- Partner closely with the Marketing team to align outreach efforts, leverage social and campaign-driven warm leads, and refine sales materials that support business development initiatives.
- Plan, coordinate, and host high-value site visits and familiarization experiences for travel advisors, event organizers, and key industry stakeholders.
- Advise the leadership team on favorable terms of agreement with booking agents, helping to ensure win-win agreements are reached.

Industry Representation & Networking:

- Evaluate, prioritize and attend trade shows/exhibitions, with up to 20% travel required.
- Prepare inspiring presentations to deliver at Trade shows/exhibitions.
- Build Sonora’s presence and partnerships with Destination Marketing Organizations (DMOs), Destination Management Companies (DMCs), travel trade partners, meeting planners and other key industry stakeholder.

Payments

- Communicate payment schedules clearly to clients, monitor payment reports for upcoming or overdue balances, and ensure all pre-stay payments are collected in accordance with resort terms and conditions.
- Coordinate commission payments, using commission reports to identify the status of payments and work with Accounting & Reservations Coordinator to ensure commissions are paid on time.
- Support Finance to ensure accurate sales reporting is maintained.

Sales Planning and Reporting

- Contr

📌 Sales Manager (Richmond)
🏢 Talantir
📍 Richmond