Shape HONK’s content strategy in a hybrid Toronto role, combining fintech storytelling with search-optimized copywriting for B2B audiences.
As a Content Marketer, you will translate HONK’s business goals into content that guides prospects through every funnel stage. You will craft narratives about payment technology, build brand authority, and support pipeline momentum. The role spans strategy, execution, distribution, and performance analysis.
Key Responsibilities:
- Build content strategy from HONK’s business goals
- Craft human narratives for fintech and payment audiences
- Produce articles, case studies, collateral, and campaigns
- Develop search-optimized content with external SEO and SEM partners
- Analyze metrics, refine frameworks, and pitch unconventional ideas
Requirements:
- Five or more years in content strategy and copywriting
- Experience with B2B SaaS, fintech, or payment platforms preferred
- Portfolio demonstrating proven content work
- Ability to build content engines without an existing playbook
- Ability to write polished, publication-ready copy efficiently
Bring strategic thinking, fintech storytelling, and hands-on copywriting to strengthen HONK’s authority across search and buyer journeys.
📌 SeniorB Content Strategist (Toronto)
🏢 HONK
📍 Toronto