An established and highly regarded hospitality group with a portfolio of distinctive hotels and resorts across Western Canada is seeking an accomplished Revenue & Marketing Manager to drive commercial performance, revenue growth and strategic marketing initiatives across three hotel properties in Canmore and Whistler. This is a key commercial role within a successful, multi-property hospitality organization, offering the opportunity to directly influence revenue strategy, market positioning and overall business performance. Working in partnership with senior leadership and property General Managers, the Revenue & Marketing Manager will be responsible for developing and executing strategies that maximize revenue, strengthen competitive positioning and identify new opportunities for growth.

The successful candidate will bring a strong foundation in hotel revenue management, combined with commercial acumen, analytical capabilities and a strategic approach to marketing. They will be confident interpreting market intelligence, evaluating performance and translating insights into initiatives that deliver measurable financial results. This opportunity is ideally suited to a proactive, independent professional who brings both discipline and creativity to revenue generation, thrives in a collaborative leadership environment and is motivated by the opportunity to make a meaningful commercial impact.

Description

- Develop and execute comprehensive revenue management strategies across three hotel properties, optimizing occupancy, average daily rate (ADR), revenue per available room (RevPAR) and overall profitability.
- Lead dynamic pricing, inventory optimization and demand forecasting initiatives to maximize revenue across varying market conditions and seasonal demand cycles.
- Analyze booking trends, market conditions, competitive positioning and historical performance to inform strategic revenue decisions.
- Monitor distribution channels, online travel agency (OTA) performance and direct booking opportunities to optimize channel mix and profitability.
- Establish and monitor revenue performance metrics, providing regular forecasts, analysis and actionable recommendations to senior leadership.
- Proactively identify emerging market opportunities, potential risks and strategies to enhance revenue performance.

Marketing & Business Growth

- Develop and execute commercially focused marketing strategies that support revenue objectives, strengthen brand positioning and drive demand.
- Identify opportunities to grow market share, attract new customer segments and maximize business across peak and shoulder seasons.
- Collaborate with property leadership to develop targeted campaigns, promotional strategies and revenue-generating initiatives.
- Evaluate marketing effectiveness, distribution performance and return on investment to inform future commercial decisions.
- Research market trends, competitor activity and evolving customer behaviour to identify opportunities for business development and revenue diversification.
- Bring innovative ideas and a results-oriented approach to improving commercial performance across the portfolio.

Leadership & Business Partnership

- Serve as a strategic commercial partner to property General Managers and senior leadership, providing revenue insights, recommendations and performance analysis.
- Align revenue and marketing strategies with operational priorities, financial objectives and broader business goals.
- Provide clear, data-driven reporting and communicate commercial recommendations with confidence and sound judgment.
- Build team-oriented relationships across property leadership teams to support consistent execution of revenue initiatives.
- Demonstrate ownership and accountability for revenue performance, proactively identifying opportunities and driving initiatives through to implementation.

Requirements

The ideal candidate is an experienced hospitality revenue professional with strong business acumen, commercial judgment and a demonstrated ability to translate market intelligence into measurable results. They are highly analytical, strategically minded and comfortable taking ownership of revenue performance across multiple properties.

Equally important is an entrepreneurial mindset, with the confidence to challenge existing approaches, introduce new ideas and identify opportunities to strengthen business performance.

The successful candidate will bring:

- Proven experience in hotel revenue management, commercial strategy or a related hospitality leadership role, ideally within a multi-property environment.
- Comprehensive understanding of hotel revenue metrics, forecasting, dynamic pricing, distribution management and revenue optimization.

📌 Revenue & Marketing Manager - Hotel/Resort (Canmore)
🏢 JRoss Recruiters
📍 Canmore