Shape AI-native research and strategy at Loblaw Agency, connecting consumer behaviour, cultural signals, and emerging platforms to brand growth. This role is based in Canada.

As a Senior Strategist, you will turn diverse research into evidence-based perspectives for Loblaw businesses and brands. You will develop proactive thought leadership, strengthen creative strategy, and help operationalize responsible AI within the strategy department.

Key Responsibilities:

- Lead research across consumers, culture, markets, categories, competitors, and platforms
- Translate emerging signals into brand opportunities and strategic implications
- Develop POVs, white papers, trend reports, and opportunity briefs
- Refine AI workflows and champion thoughtful adoption across strategy




- Present recommendations and facilitate decisions across teams

Requirements:

- Five or more years in strategy, planning, insights, or related work
- Hands-on AI experience supporting research and strategic work
- Knowledge of consumer behaviour, culture, categories, social, and digital platforms
- Strong writing, storytelling, presentation, and critical judgment skills
- Post-secondary education or equivalent skilled experience

Bring AI fluency, research discipline, and creative strategy expertise to Loblaw Agency’s evidence-based brand work.

📌 Senior AI Strategy Insights Lead (Toronto)
🏢 Loblaw Agency
📍 Toronto