- Title: Senior Key Account Manager - Grocery & Drug
- Status: Full-time/Permanent
- Reports to: VP of Sales
- Base Compensation: $85,000, $110,000
- About Salary Range: We are committed to fostering an inclusive, equitable, and transparent approach to compensation. This role is aligned to the posted salary range, and all offers are made within that range. When determining compensation, we thoughtfully consider the responsibilities of the role, internal equity, and market context, while valuing the diverse experiences, skills, and perspectives everyone brings. Our goal is to ensure fair, consistent, and meaningful offers that recognize both the role and the person.
- Vacancy Status: This is an active permanent opportunity, and we are looking to welcome a long‑term team member who is eager to grow and make an impact.
- Start Date: ASAP

About Us:

At The Crump Group, our passion for pets isn’t just what we do it’s who we are. For over 20 years, we’ve been creating simple, wholesome, all-natural treats that pets love and that pet parents trust. What started in a family garage has grown into a proudly family-led, award-winning company with more than 150 employees across North America. Today, our brands Crumps Naturals, Caledon Farms, and Dog Delights are helping shape the future of all-natural pet nutrition as we work toward becoming North America’s leading pet treat company.

Recognized as one of Canada’s Best Managed Companies, we are driven by more than just growth we’re driven by people. When you join our team, you become part of a team that cares about what we do and how we do it. We believe in creating a workplace where you can grow your career, share your ideas, and make a real impact.

Here, your work matters.



Your voice is heard. Your contributions help bring better, healthier products to pets and families every day.

If you’re looking to be part of a purpose-driven, fast-growing company where passion meets opportunity, Crumps is the place for you.

Pet parents making treats pets love.

About the Role & You

As a Senior Key Account Manager, you will be responsible for driving profitable growth across key retail accounts by developing strong customer relationships, leading strategic business planning, and identifying opportunities to expand distribution, assortment, and sales. You are a commercially minded and results-driven qualified with strong negotiation, analytical, and relationship-building skills. Leveraging market insights and cross-functional collaboration, you will manage account performance, optimize trade investments, and deliver sustainable growth for both the customer and the business.

- Strategic Account Management - Ability to develop and execute account strategies, Joint Business Plans (JBPs), and long-term growth initiatives that drive sales and profitability.
- Commercial & Financial Acumen - Strong understanding of P&L; management, pricing strategies, trade spend optimization, margin management, and revenue growth.
- Category Management & Data-Driven Decision Making - Ability to leverage NielsenIQ,



retailer data, and market insights to identify opportunities, develop recommendations, and support category growth.
- Relationship Building & Cross-Functional Collaboration - Proven ability to build strong customer relationships and effectively partner with Marketing, Supply Chain, Operations, Finance, and other stakeholders to deliver business objectives.

Key Responsibilities:

- Retailer Relationship Management Build and grow partnerships with Category Merchants and Directors, identify business opportunities, and develop strategies that support sustainable growth across assigned accounts.
- Distribution & Assortment Growth Drive distribution expansion by securing new listings, optimizing product assortment, and introducing relevant innovation opportunities that support retailer and consumer needs.
- Category & Innovation Leadership Lead annual category and innovation reviews using NielsenIQ data and retailer insights to provide recommendations on assortment, pricing, promotional strategies, and shelf placement.
- Strategic Account & Joint Business Planning Develop and execute annual Account Plans and Joint Business Plans (JBPs), aligning sales objectives, distribution goals, innovation launches, marketing initiatives, promotional activities, and long-term growth strategies.
- P&L; & Commercial Ownership Manage account profitability and commercial performance, including sales targets, net sales, gross margin, pricing strategy, and trade spend investment to achieve revenue and profit objectives.
- Trade Promotion Management Plan, execute, and evaluate promotional programs, including flyer activity, in-store

📌 Senior Key Account Manager (Mississauga)
🏢 The Crump Group
📍 Mississauga