Lead global Oil & Gas marketing strategy at IFS, combining demand generation and commercial ownership across a matrixed environment. Travel is 10–25% as needed.

This senior director role owns IFS’s global Oil & Gas marketing plan and execution. You will shape demand generation, ABM, content strategy, and pipeline reporting while partnering across sales, product marketing, and regional teams. The role connects Corporate Marketing with Oil & Gas go-to-market execution.

Key Responsibilities:

- Define and execute global marketing and demand generation strategy
- Lead the global marketing team and manage budget allocation
- Develop content, solution messaging, webinars, and event toolkits
- Execute ABM programs with sales and business development
- Track MQLs, SQLs, pipeline, and campaign performance

Requirements:

- 10+ years of progressive marketing experience
- At least five years in senior marketing leadership
- Oil & Gas industry marketing or qualified experience
- B2B enterprise software or SaaS marketing background
- Global matrixed leadership and AI marketing technology experience

Apply global marketing leadership, Oil & Gas expertise, ABM, and pipeline focus to IFS’s enterprise software growth.

📌 Global Oil Gas Marketing Director (Ottawa)
🏢 IFS
📍 Ottawa